Matt Cridland

Matt Cridland

Creative DirectorLondon, United Kingdom
+ Info

17

Connections
Pip Jamieson
Aries Moross
Sam Robinson
Matt Cridland

Matt Cridland

Creative DirectorLondon, United Kingdom
About me
Hi, I'm Matt, a Creative Director working in brand and communications. I’ve spent the last decade (and a bit) working as part of the Hill+Knowlton family so, as a brand obsessive working in the world of comms, that means I’ve honed the skills to create brands that are born to run. Brands built for the world in 2019. Brands that work hard across experiences, campaigns, content and social rather than just a 200 page guidelines manual (although I do love those too). Being part of a global network means I'm lucky to work with talented multi-disciplinary teams across geographies, cultures and sectors on a daily basis. I've pitched and won work on nearly every continent. Perversely I've found the most rewarding projects have been for organisations I’d not previously heard of — I do love a good household name, but there's nothing better than making a big impact for a hitherto unknown brand, through a tight brand strategy, standout design and the unmistakable power of a good idea. Some highlights: – Rebranding Generator, originators of the ‘poshtel‘ – Starting a pro-vaccination movement for GSK, ‘vaccinate for life‘ – Creating io, a new kind of consultancy transforming the oil and gas industry – Helping Ford #celebrateFocus, embracing the real love for the world’s biggest selling car – Creating a business brand for Egypt, positioning the country as MENA’s tech hub – Seven years brand guardianship for SABIC, the Middle East’s largest company
Projects
  • Hill+Knowlton Strategies, Studio showreel 2018
    Hill+Knowlton Strategies, Studio showreel 2018Hill+Knowlton Strategies is an international public relations company. Our belief is that those brands with a clear, authentic purpose, and performance strategies aligned to business objectives are most likely to succeed. --- Our Studios are at the heart of H+K’s joined-up approach. You’ll find content and publishing strategists working alongside film directors, and data analysts working with designers – all focused on the same client-centric goals. Whether it’s creating a new identity or a ful
Work history
    Creative Director
    London, United KingdomFull Time
    Bisqit is now Hill+Knowlton Strategies. We’re part of a collective of creative and design hubs around the H+K network bringing brands, campaigns, experiences and ideas to life. --- http://hkstrategies.studio/ --- About H+K: Hill+Knowlton Strategies is an international public relations company. Our belief is that those brands with a clear, authentic purpose, and performance strategies aligned to business objectives are most likely to succeed. --- Our Studios are at the heart of H+K’s joined-up approach. You’ll find content and publishing strategists working alongside film directors, and data analysts working with designers – all focused on the same client-centric goals. Whether it’s creating a new identity or a full-length documentary, an exhibition stand or the latest interactive experience, the Studio is all about smart ideas.
    B
    B
    Creative DirectorBisqit
     - London, United KingdomFull Time
    At Bisqit we don’t just create big ideas, we create smart ones: We’re talking agile ideas, brand-building ideas, standout ideas, disruptive ideas, game-changing ideas. Bisqit: Smart Ideas for brands – Brand creation – Brand experience – Brand content Key clients include: adidas, Channel 4, Ford, Generator, GSK, HSBC, Huawei, io, OC&C Strategy Consultants, pladis, ROCKWOOL, SABIC A Hill+Knowlton Strategies company
+ Show more
Skills
  • Creative Direction
  • Brand Design
  • Brand Development
  • Brand Campaigns
  • Graphic Design
  • Communications
  • Copywiting
  • Creative Strategy
  • Art Direction
  • Brand Strategy
Education
    University for the Creative Arts logo
    University for the Creative Arts logo
    (BA hons) Graphic DesignUniversity for the Creative Arts
     - Farnham, United Kingdom
    University for the Creative Arts logo
    University for the Creative Arts logo
    Art and Design FoundationUniversity for the Creative Arts
     - Epsom, United Kingdom
Awards
    T
    T
    Bronze: Best visual identity / financial services sectorTransform Awards Europe
    For the Lowell rebrand, created at Bisqit
    T
    T
    Gold: Best visual identity / food & beverage sectorTransform Awards Europe
    For the pladis brand, created at Bisqit
+ Show more