Matt Cridland

Creative Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Hi, I'm Matt, a Creative Director working in brand and communications. I’ve spent the last decade (and a bit) working as part of the Hill+Knowlton family so, as a brand obsessive working in the world of comms, that means I’ve honed the skills to create brands that are born to run. Brands built for the world in 2019. Brands that work hard across experiences, campaigns, content and social rather than just a 200 page guidelines manual (although I do love those too). Being part of a global network means I'm lucky to work with talented multi-disciplinary teams across geographies, cultures and sectors on a daily basis. I've pitched and won work on nearly every continent. Perversely I've found the most rewarding projects have been for organisations I’d not previously heard of — I do love a good household name, but there's nothing better than making a big impact for a hitherto unknown brand, through a tight brand strategy, standout design and the unmistakable power of a good idea. Some highlights: – Rebranding Generator, originators of the ‘poshtel‘ – Starting a pro-vaccination movement for GSK, ‘vaccinate for life‘ – Creating io, a new kind of consultancy transforming the oil and gas industry – Helping Ford #celebrateFocus, embracing the real love for the world’s biggest selling car – Creating a business brand for Egypt, positioning the country as MENA’s tech hub – Seven years brand guardianship for SABIC, the Middle East’s largest company

Locked Pro Plan feature

Skills

  • Creative Direction
  • Brand Design
  • Brand Development
  • Brand Campaigns
  • Graphic Design
  • Communications
  • Copywiting
  • Creative Strategy
  • Art Direction
  • Brand Strategy

Companies I’ve worked with

  • Landor

    Landor

    • Design
  • B

    Bisqit

    • V

      Various Agencies

      • c

        c eye

        Work history

        Currently

        Creative Director

        Aug 2018
        • London, United Kingdom
        • Full Time
        • Bisqit is now Hill+Knowlton Strategies. We’re part of a collective of creative and design hubs around the H+K network bringing brands, campaigns, experiences and ideas to life. --- http://hkstrategies.studio/ --- About H+K: Hill+Knowlton Strategies is an international public relations company. Our belief is that those brands with a clear, authentic purpose, and performance strategies aligned to business objectives are most likely to succeed. --- Our Studios are at the heart of H+K’s joined-up approach. You’ll find content and publishing strategists working alongside film directors, and data analysts working with designers – all focused on the same client-centric goals. Whether it’s creating a new identity or a full-length documentary, an exhibition stand or the latest interactive experience, the Studio is all about smart ideas.

        2018

        Creative Director

        Bisqit

        Apr 2008 - Aug 2018
        • London, United Kingdom
        • Full Time
        • At Bisqit we don’t just create big ideas, we create smart ones: We’re talking agile ideas, brand-building ideas, standout ideas, disruptive ideas, game-changing ideas. Bisqit: Smart Ideas for brands – Brand creation – Brand experience – Brand content Key clients include: adidas, Channel 4, Ford, Generator, GSK, HSBC, Huawei, io, OC&C Strategy Consultants, pladis, ROCKWOOL, SABIC A Hill+Knowlton Strategies company

        2008

        Design Director

        Bisqit

        May 2006 - Apr 2008
        • London, United Kingdom
        • Full Time

        2006

        Senior Graphic Designer

        Bisqit

        Apr 2004 - Apr 2006
        • London, United Kingdom
        • Full Time

        2004

        Senior Graphic Designer

        Various Agencies

        Nov 2001 - Apr 2004
        • London, United Kingdom
        • Freelance
        • Berryman Ball, Brand Frontier, Independent Marketing, Iris, the-field, Soukias Jones, Thoburns Brand development, corporate communications and consumer campaigns for a wide range of clients including Airline Network, Compass Group, Fulham FC, Manchester United FC, Morgan Stanley, Sony Ericsson, Virgin Experience and Vodafone.

        2001

        Senior Graphic Designer

        Landor

        Apr 2001 - Jul 2001
        • Sydney, Australia
        • Freelance
        • Freelance contract, included work on the identity programme for Foster’s Brewing Group and brand expression for ZUJI, Asia’s first online travel agent.

        2000

        Senior Graphic Designer

        c eye

        Jul 1998 - Oct 2000
        • London, United Kingdom
        • Full Time
        • Projects included rebranding the National Insurance Group and Primary Insurance and corporate literature for Forte Hotels, Prudential and Skandia.

        1998

        Graphic Designer

        Lewis Design

        Sep 1995 - Jul 1998
        • London, United Kingdom
        • Full Time

        Education

        1995

        (BA hons) Graphic Design

        University for the Creative Arts

        Sep 1992 - Jul 1995
        • Farnham, United Kingdom

        1992

        Art and Design Foundation

        University for the Creative Arts

        Sep 1991 - Jul 1992
        • Epsom, United Kingdom

        Awards

        2018

        Bronze: Best visual identity / financial services sector

        Transform Awards Europe

        • For the Lowell rebrand, created at Bisqit

        2017

        Gold: Best visual identity / food & beverage sector

        Transform Awards Europe

        • For the pladis brand, created at Bisqit

        2017

        Highly commended: Best use of a visual property

        Transform Awards Europe

        • For the pladis brand, created at Bisqit

        2016

        Silver: Best visual identity / property sector

        Transform Awards Europe

        • For the Liberty Living rebrand, created at Bisqit

        2016

        Gold: Best brand implementation

        Transform Awards Europe

        • For the io brand, created at Bisqit

        2016

        Silver: Best visual identity / energy sector

        Transform Awards Europe

        • For the io brand, created at Bisqit

        2015

        Silver: Best visual identity / energy sector

        Transform Awards Europe

        • For IOGP rebrand, created at Bisqit

        2015

        Best automotive campaign

        The Drum

        • For Ford #celebrateFocus campaign, created at Bisqit

        2015

        Best use of digital / energy sector

        Digital Impact Awards

        • For the io brand, created at Bisqit

        2015

        Gold: Corporate Identity and Branding

        London Design Awards

        • For the io brand, created at Bisqit

        2014

        Silver: Best visual identity / tourism sector

        Transform Awards Europe

        • For the Generator rebrand, created at Bisqit

        2014

        Silver: Best use of copy / tone of voice

        Transform Awards Europe

        • For the Generator rebrand, created at Bisqit