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Content strategist/Product ManagerAmex
Nov 2018Worthing, United KingdomFull Time
Product Manager and Content strategist for a global knowledge management project, I am responsible for delivering the Content Strategy and the CMS author experience. Delivering a cutting edge headless CMS, enabling publishing of content across the American Express eco-system, and the re-use of content to drive content accuracy and authoring efficiency. Researching, creating and implementing content strategy for a new global knowledge management platform for Amex colleagues. Accomplishments: • Performing and/or directing research needed to define a new content strategy • Creating and implementing strategy, and evangelizing for it across Amex • Defining new editorial team structures, roles and responsibilities and workflow • Recruiting (with business partners) high calibre writers, editors and analysts • Creating an editorial Style Guide to define new content production standards and practices • Guiding technology teams on content-related best practice for new platform • Defining new analytics ecosystem to implement actionable test, measure, learn culture • Editorial responsibility for content output and aligning with governance processes