About me
I am a music-loving marketeer, keen to bring my passion to a new team!
Starting my career touring the country in bands, become a marketeer at a record label felt like the natural progression after finishing uni. Working in music has given me strong project management skills, delivering successful, charting campaigns for a wide variety of artists.
Work history
Product ManagerUniversal Music UK
London, United KingdomFull Time
As UMOD’s only Product Manager I am the first responder to the label’s new ventures, from conceptualising strategies for client pitches through to delivery of multimedia, multi-stake holder campaigns.
○ I simultaneously manage all development artist campaigns, delivering singles that have been playlisted across Spotify, Apple, Amazon, Deezer, TIDAL & VEVO. This also includes building the campaign outside of the DSPs, including multiple Radio 1 World Premieres and music videos playlisted on all major UK TV music channels.
○ I have created strong working relationships with a variety of artists spanning across multiple genres to brief and commission all creative assets. I pride myself on the ability to manage multiple projects at any given time often with close release deadlines.
○ Line management became a key aspect of my role. I was tasked with assisting UMOD’s Marketing Coordinator with strategies and solutions to further his professional development. Duties included approving holidays, expenses, and being the authoritative yet supportive figure when it came to advising on key projects.
○ My highlights at UMOD include securing 5 weeks in the album chart Top 20 for KIDZ BOP and managing a unique, immersive album campaign with Brian May from Queen.
Marketing CoordinatorUniversal Music UK
- London, United KingdomFull Time
Formulating marketing and advertising plans with the product manager. Pitching, briefing and delivering of creative content assets. Formulating digital and TV advertising campaigns with the product manager and media agencies. Asset collection, organisation and delivering; audio and artwork creation of soundbeds for TV and digital adverts. Processing invoices and general budget management.
I have now progressed to manage my own projects too.
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Skills
- Marketing
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Brand Marketing
- Media Buying
- Music Marketing
- Music Making
Education
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BA (Hons) Music ProductionThe University of Essex
- United Kingdom
Graduated with 1st with Honours - highest grade in my year group.
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A LevelsSouthend High School
- United Kingdom
English Language A Level – B
Music Technology A Level – B
IT A Level – B
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