About:
Multi award-winning Creative Director experienced in 360 integrated work, TV campaigns, print and branding to big digital platforms and social campaigns.
Pitch winning success:
75% of all pitches won in the last 3 years and over £40m brand business won in the last 10 years including Visa International, Premier League, Utterly Butterly, Cathedral City, Nokia ES and Australian Government.
Brand knowledge:
With UK and EMEA CD roles Matt has vast experience across FMCG (P&G, Dairy Crest, Visa, Colgate, Premier League, Vodafone), Wellness (GSK, Pfizer, Idis, Leo, Abbvie), Public Sector (Uk Government, Australian Government) & IT (Microsoft, Nokia, Toshiba, Samsung, BBC). Has helped develop the strategies, advertising and branding to launch new worldwide products for Nokia, Lenor and UK Government.
360:
From documentary film making to immersive web experiences, from crafted print work to branded content and social campaigns. With over 50 International creative awards, Matt’s Idis campaign is recognised as most awarded integrated healthcare campaign of all time (source: advertisinghealth.co.uk/top10).
Creative leadership:
Has overseen 4 agency creative departments, with notable experience building up a creative dept from seven to twenty five, consisting of developers, digital designers, writers, art directors, motion graphics editors, head of art and ACD’s.
Agency success:
Matt’s multi award-winning work for Langland's client Idis won them their first Grand Global in New York 2013 and Cannes Lions Health Agency of the Year 2014.
Projects
- Microsoft 365For the New York and London launch of Microsoft Office 365, a documentary film shot around the UK featuring a variety of businesses and how they like to use the new software. Conceived, shot and edited in 28 days, for just less than £100k, this was a great example of how content can be delivered in a short space of time, for a small budget. Of course it wouldn’t have been possible without the help of Tim Brown, director from 15 Badgers and rest of the tight crew of 9 in total. Shot on Canon 5D w
- VisaVisa’s sponsorship of the Winter Olympics allowed for some clear and punchy posters that adorned the streets of Torino. Shot by Kelvin Murray, they went on to win a Lion in the outdoor poster category at Cannes. The campaign included TV commercials and TV program idents in local EMEA markets, emphasizing the olympic sponsorship via the ‘all you need’ strategy of no need to carry cash.
- Premier LeagueHaving won the pitch back in October 2010, the Premier League win has proved an exciting and demanding project. Research groups across the globe, team fan clubs from every corner and more stats than you can shake a stick at, the new Premier League website is data driven, with the fans at its heart. It was launched at the beginning of the 2011/2012 season with a two screen viewing iPad app to follow.
- Educate Against Hate‘Educate Against Hate’. A campaign aimed at uniting parents, teachers and school leaders, arming them with the right tools to help keep their young people safe from the influences of radicalisation. A carefully designed and intuitive website, using a typographical approach, allows users to apply their own experiences and concerns to the content. The campaign then rolled out through direct mail posters, newsletters and other collateral materials, connecting with schools to continue the dialogue, driving traffic to the website and encouraging everyone to educate against hate.
- NytolHealthcare advertising can be difficult sometimes, particularly with the rules and regulations governing what you can and cannot say or see. This ‘problem’ was the ground work for the TV ad created for GSK and their sleep aid pharmaceutical, Nytol. Then, following on from the success of the TV campaign, talented illustrator Fiona Hewitt was briefed by Matt to realise the press work, using the visual imagery that he had created for the commercial, bringing it to life again in her own imaginative style.
- NokiaThe old 6310 was probably one of Nokia’s most popular models, being easy to use and simple in its design. The inevitable replacement had a lot to look up to, particularly for consumers who were keen to stay with their old phone. The strategy then was one of reassurance that the new N50 was everything they loved about the old 6310, but in a brand new looking model. What’s not to love? Photography by James Day.
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Work history
Creative DirectorBreakthrough Media
- London, United KingdomFull Time
• As management team member built up creative dept from
6 to 25+ designers, developers, writers, art directors and UX
• Developed UK Gov behavioural change communications
• Won Australian Government communications account
• Cannes Lion for Design 2016
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Creative DirectorLangland
- Windsor, United KingdomFull Time
• Joined Langland as a management team member
• Game changed Langland’s digital reputation
• Created ‘Ideas for a healthier World’
• Won Cannes Lions Health Agency of the Year 2014
• Created world’s most awarded healthcare campaign
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Skills
- Ideas
- Leadership and Team Management Skills
- Digital Expertise
- 360 Marketing Communication
- Integrated
- Design
- Art Direciton
- Photography
- Award Winning
- Film