About me
Skilled Digital Manager with a background in Audio Streaming Management, Data Analysis, Playlist Curation, Content Creation, Product Pitching and Event Marketing. Strong marketing professional with a BA (Hons) in Music Management from Buckinghamshire New University.
Work history
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Digital ManagerC Digital
London, United KingdomFull Time
Notable clients; Dire Straits, Mark Knopfler, Rudimental, Octavian, Youngr, Black Butter Records, Sony Music, Universal Music, Metallic Inc, Rothwell.
* Devising and implementing social media strategies to ensure audience engagement/growth across all major social platforms. (Facebook, Twitter, Instagram, TikTok, YouTube); increased client’s Instagram following by 87%.
* Managing the day-to-day posting activities for clients.
* Educating Artists and management on the benefits of Digital Marketing.
* Creating monthly posting plans for Artist approval.
* Uploading video content across social media and YouTube.
* Suggesting content for management and Artist approval.
* Compiled budget proposals for Facebook Business Manager.
* Managing and overseeing company Intern.
* Developed and maintained strong relationships with labels, leading digital platforms, artists and brands.
* Daily use of Adobe Creative Cloud (Photoshop, Premiere Pro) for asset creation.
* Website design and maintenance. (Wix & SquareSpace)
* Daily use of social media management platform Hootsuite.
* Constantly researching and considering new technologies, platforms and services that may be applicable and communicate key findings to wider team/company as appropriate.
* Delivering monthly KPI reports on performance to the clients, using social platform insights, Google Analytics and other tools.
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Marketing CoordinatorAXS Ticketing
- London, United KingdomFull Time
Notable clients; The O2, Wembley Arena, AEG, Goldenvoice, Serious, American Express, British Summer Time, All Points East, Disney, Marvel, Eventim, Kilimanjaro, AGMP, SJM, Raymond Gubbay.
* Coordinated email marketing campaigns, including copy, scheduling, testing, and database management.
* Coordinating announcements and on sale activity for UK live events.
* Responsible for publishing event copy and content on AXS.com.
* Creating line items on Google Ad Manager, responsible for tracking their progress and the CTR.
* Daily utilisation of Adobe Campaign Manager for ECRM campaigns.
* Social media management through Hootsuite.
* Live event coverage for social media (Including BST Hyde Park 2019 & All Points East 2019)
* Use of Adobe Creatives (Premiere Pro/Photoshop) to create custom assets for AXS marketing.
* Working closely with the Client Services Team to execute the delivery of customs skins, adverts and splash pages to support upcoming events.
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Skills
- Pitching
- Brand Management
- Microsoft
- Adobe Create Suite
- CRM Management
- Social Media Management
- Event Marketing
- Band Promotion
- Data Analysis
- Report Writing