I’m an experienced publishing and digital marketing professional, who has spent over two decades working at well-known publishing brands that have produced ground-breaking books by iconic authors, poets, playwrights and screenwriters, for a readership of all ages. More generally, I consider myself: a specialist in content management, website builds and e-commerce; a sympathetic brand guardian; a copywriter who avoids cliché, who understands the requirements of specific platforms and who can choose the right tone for the right audience; an advocate of using data and insights to inform decision-making, who knows his way around Magento, Wordpress, Excel and Tableau; and a believer that all cultural endeavour – books, music, cinema, theatre, design, architecture – can transform lives.
As Digital Content Manager at The Folio Society – a publisher of limited-edition illustrated books – I managed the social media channels, developed content, and built email campaigns. Because Folio books cannot be sold via the general book trade, its customer acquisition and retention strategy drives all Marketing activity. My role was to interact with online communities and spread awareness, converting prospects and persuading Folio Members to continue their relationship with Folio.
Faber & Faber is a company with an international cultural footprint, built upon nearly 90 years of publishing books spanning a variety of genres: fiction, crime fiction, poetry, screenplays, and playscripts. As Digital Content & Website Manager I was responsible for the day-to-day management of websites and the online store – developing products from initiation to launch, merchandising, content, inventory and customer management and agency liaison. The site underwent a major relaunch in 2014 (built on both Magento and Wordpress platforms) with a greater focus on mobile, ecommerce and data capture. Consequently a major part of my role was spent on SEO, analytics and eCRM. I commissioned, curated and edited content – building up a substantial content archive of thought leadership pieces, to podcasts and videos, author interviews and features. I was responsible for creating a set of brand guidelines for social media, and also for managing a content editorial calendar to support other Marketing and Communications activity, including product launches or broader brand initiatives.
An intensive 10 weeks learning to use SQL, Excel, and Tableau to extract, analyze and illustrate real‐world data. Some of the real-world data we had access to came from the likes of Airbnb, Kickstarter and gov.uk.