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matthew earnest

Consultant: Brand Strategy, Creative Direction, Design

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Strategist - Creative Director - Digital Creative Director

About me

My work focuses on fashion and lifestyle within the digital sphere. I design creative strategies for business growth and development. I have multi-disciplined work experience in fashion that allows me to guide on all touch points with an informed perspective and unique insight to product branding. The process is specific to each client and includes but is not limited to visual identity, website, e commerce, UI & UX, social media strategy and design. Upon the recommendation of Tom Ford, I enrolled at Parsons School of Design and began my career over fifteen years ago. I became the first student ever to show a collection at New York Fashion Week with the support of Anna Wintour and an appearance on E! Entertainment's Fashion Insiders. The womenswear collection was sold exclusively by retailers Selfridges and Henri Bendel. I then went on to co-found the concept store and brand SARTEL. The fashion collection was launched by Opening Ceremony in New York City, Los Angeles, and Tokyo. Additionally, I have worked in Europe as a Creative Director for established brands such as Esprit, Moods of Norway, CLOSED, amongst others with a focus on strategy, design, E Commerce, and social media platforms. I have been featured in various international publications ( Vogue, GQ, Vanity Fair, Another, Forbes, etc. ) and received Fashion Group International's Fashion & Lifestyle award. Recent clients include: OrchardMile.com V.O.D. Boutique Le Monde Beryl Shoes The TukTuk Flower Studio Sophie Edelstein, Fashion Film Director City Co Pilot x Air BNB The London Edition

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Skills

  • Adobe Creative Suite
  • Digital Expertise
  • Brand Creative Strategy
  • Fashion Technology
  • Emerging Technology
  • Fashion Design
  • Fashion Accesories
  • Fashion E-commerce
  • Influencer Engagement
  • Influencer Marketing

Work history

Currently

Consultant: Digital Brand Strategy, Creative Direction, Design

Matthew Earnest

Nov 2015
  • London, United Kingdom
  • Freelance
  • My work focuses on fashion and lifestyle within the digital sphere. I design creative strategies for business growth and development. I have multi-disciplined work experience in fashion that allows me to guide on all touch points with an informed perspective and unique insight to product branding. The process is specific to each client and includes but is not limited to visual identity, website, e commerce, UI & UX, social media strategy and design. Recent clients include: OrchardMile.com V.O.D. Boutique Le Monde Beryl Shoes The TukTuk Flower Studio Sophie Edelstein, Fashion Film Director City Co Pilot x Air BNB The London Edition

2015

Creative Director

Moods of Norway

Dec 2013 - Nov 2015
  • Oslo, Norway
  • Full Time
  • • Created branding concepts with Snohetta agency, designers of the Serpentine Pavilion 2007 & Grand Palais Paris Restoration • Defined and constructed the clothing collection point of view with inspiration, key silhouettes, colors, prints, & custom fabrics • Presented briefs across departments on seasonal & commercial ranges including art direction for marketing, e-commerce, & social media • Managed the creative direction and critical path of design team • Worked closely with merchandising, buying, & retail teams to communicate a cohesive visual message and maximize sales potential • Conceived the art direction for fashion shows and additional media events at Oslo Fashion Week • Designed the official Norwegian Olympic Team apparel for the Rio 2016 Olympic Games • Collaborated on design projects with Samsung, No. 1 chess grandmaster Magnus Carlsen, artist Nils Bech, & the band A-ha

2013

Creative Director

Esprit

Jun 2012 - May 2013
  • Ratingen, Germany
  • Freelance
  • • Constructed a new premium product and elevated brand image based on ESPRIT’s historic past • Researched and compiled inspiration to create collection themes, mood boards, colors, prints, fabrics, trims, and accessory details • Managed the creative direction of a 24 member design team ensuring all development was in line with the brand vision and department critical path • Worked closely with the CRM team to increase sales through customer segmentation and targeting • Presented collections and conducted sales meetings with the CEO, CPO, and International Buyers at IP sales events • Co-Executed with the GBM an expansion plan for China and market reintroduction in the U.S.A. via special collaborative design projects

Education

2003

Bachelor of Fine Arts, Fashion Design

Parsons School of Design

Jul 1999 - Mar 2003
  • New York, United States
  • 2003 1st Student ever to show at NYC Fashion Week, Matthew Earnest 2003 E! Entertainment - On Air Talent, Fashion Insiders & The Scene 2002 Gap Scholar

Awards

2012

Norwegian Rio 2016 Olympic Team Apparel

Norwegian Olympic Committee

  • Moods of Norway

2007

Editor's Pick Top Store

Elle Magazine

  • Sartel

2007

WWD's One's To Watch

WWD

  • Sartel

2006

Fashion & Lifestyle Award

Fashion Group International

  • Sartel, concept store & fashion collection

2006

Case Study Participant on Emerging Designers

Harvard Business School

2003

7th on 6th/ UPS Delivers Fashion's Future

CFDA, UPS

  • Inaugural sponsorship at The Tents at Bryant Park with UPS, CFDA, & Vogue

2003

Parsons Fashion Greats

Parsons School of Design

  • 100 year anniversary of fashion design

2002

Finalist Best New Womenswear

Fashion Group International

  • Matthew Earnest

2001

Finalist Best New Womenswear

Fashion Group International

  • Matthew Earnest