Projects
- RICHARD H. TURNER 'PRIME' CAMPAIGN & BEAVERTOWN COLLABORATIONTo launch 'Prime' the latest cookbook from chef and restaurateur Richard H. Turner (Hawksmoor, Pitt. Cue, Meatopia) I created a social media campaign including online video content, artwork and gifs to be shared in the lead up to the book's release. By liaising with brands such as Waitrose, Meatopia and Amazon.co.uk, I was able to secure gateway promotion, onsite promo across a number of restaurants and stores. By sharing dynamic content with the likes of Tabasco and Maldon Salt, I widened the campaigns reach with newsletters, social support and paid promo to coincide with television appearances, online offers and events. Working closely with Beavertown Brewery, we created an entirely new, limited edition beer, specially brewed using ingredients from 'Prime' and designed to sit perfectly alongside a curry. The beer was a huge success, with cans featuring promo for the book and a launch party at the brewery where Richard and his Hawksmoor chefs cooked steak and curry for over 200 people. Overall, the campaign was a huge success and 'Prime' continues to be Richard's bestselling book to date.
Work history
Marketing and Press Officer Orchestra of the Age of Enlightenment
- London, United KingdomFull Time
- Lead copywriter for CD booklets, Flyers, online promotions and all copy for London event The Night Shift
- Video content producer
- Editing seasonal multi-date programmes
- Managing the Orchestra’s website
- Liaising with press to secure features, previews and interviews on TV, radio, online and in print
- Managing the Communications department during the month long absence of the director
Skills
- Video
- Content Creatiion
- Marketing
- Social Media Marketing
- Copywriting
- Digital Marketing
- Team Management
- Camera Operating
- Sound Editing
- Video Editing