Matthew Johnston

Matthew Johnston

Brand Content Specialist | DesignerLondon, United Kingdom
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Matthew Johnston

Matthew Johnston

Brand Content Specialist | DesignerLondon, United Kingdom
About me
Matthew Johnston is an Irish creative based in London. Having worked on the advertising teams at Elle Decoration and GQ, he went on to become the director of brand content, first at Wallpaper* and then Nowness. He has built award winning creative content and global commercial campaigns for luxury brands such as Burberry, BMW & Hennessy. At the start of the year he set up on his own, going freelance to leverage his commercial experience and graphic design talents to help brands grow and thrive through their creative campaigns.
Projects
  • Welcome Home
    Welcome HomeTo celebrate the reopening of cinemas, I worked on the Illustration and Design of this short trailer for the BFI and Department for Culture, Media & Sport, screened nationally in over 250 independent cinemas, welcoming audiences back to their favourite screens. 
Agency: Hello Mozart Writer: Charli Whatley Illustration & Graphic Design: Matthew Johnston Animation: Toby Anthonisz
  • Lesbian Awareness Week Portraits
    Lesbian Awareness Week PortraitsPortraits of Lady Phyll, Hayley Kiyoko and Sarah Paulson
  • Boxes
    BoxesInspired by Lockdown 3.0
  • Proud Face
    Proud Face'Proud Face' is an illustration project devised as a way of celebrating Pride in Lockdown. The series recognises the work of some of the Queer community's sheroes/heroes/theyroes. The idea being to celebrate and educate. There are nine portraits in total.
  • NOWNESS x Burberry
    NOWNESS x BurberryThe Dreamers: Katia and Marielle Labèque The internationally renowned piano sensations unveil how imagination drives ambition in the first episode of a new series from Nowness in partnership with Burberry
  • NOWNESS x ZARA Home
    NOWNESS x ZARA HomeSpanish interior designer Isabel López-Quesada, frequent collaborator of Zara Home, welcomed director and NOWNESS collaborator Max Hemmings into her private retreat in south-west France to talk about how our home makes us who we are, and the importance of making someone feel 'at home'.
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Projects credited in
  • Sister Cities - NOWNESS
    Sister Cities - NOWNESS"Los Angeles-based director Jimmy Marble directs this uplifting narrative short about two star-crossed companions who are determined to jumpstart their long-distance relationship with a city break. But their plans hit a snag when they mistakenly fly to different cities. Undeterred by this hiccup, the women choose to double their cultural experience and live out parallel weekends on FaceTime." - NOWNESS As producer for Mrs.Frank, the fiction arm of Amsterdam-based production company Mr.Frank, I
  • Wallpaper* Magazine x Skagen
    Wallpaper* Magazine x SkagenClient: Skagen Campaign: Handmade Account Director: Matthew Johnston Art Direction: James Davies Creative Direction : Michael Ainscough Digital Advertising Direction : Scott Lambert Commercial Director : Paula Cain
  • Off-White™ x Nike Vapor Street
    Off-White™ x Nike Vapor StreetDocumentation of the Off-White™ x Nike Vapor Street video and shoot with Dina Asher-Smith & Nowness and Rona Mckenzie
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Work history
    NOWNESS logo
    NOWNESS logo
    Creative Partnerships & Strategy DirectorNOWNESS
     - London, United KingdomFull Time
    During my time at NOWNESS I directed internal and external creatives including commissioners, producers, editors and social media teams to strategise and deliver contemporary film content and associated campaigns for our brand partners. A key part of my role was working with the NOWNESS Shanghai office to implement fully global campaigns across multiple website and market specific social media platforms. I strategically developed innovative content ideas with the editorial team to grow the appeal of the NOWNESS brand to users and partners alike - ultimately delivering a business growth of 162%.
    Wallpaper* logo
    Wallpaper* logo
    Bespoke DirectorWallpaper*
     - London, United KingdomFull Time
    Director of the Wallpaper* Bespoke team - a client-facing creative agency that sits within the Wallpaper* brand, producing innovative, commercially funded creative material. Projects included bespoke editorial content for print and online platforms, video content, social media campaigns, design installations, events and special projects - all on an international scale
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Skills
  • Business Strategy
  • Communication Skills
  • Creative
  • Proposal Writing
  • Analytical Skills
  • Creative Agency
  • Team Management
  • Strategy
  • Client Services
  • Project Management
  • Graphic Design
  • Illustration