About me
I am a multi-faceted creative director working at contemporary travel brand ROADBOOK, exploring the future of travel through the eyes of global creatives.
Previously I worked as the Director of both Wallpaper* Magazine & NOWNESS’s in-house creative agencies. My experience working on global lifestyle brands has seen me manage and commission internal and external creatives including directors, editors, photographers, art directors, producers and social media teams. I have overseen the strategy and delivery of contemporary content and associated campaigns for a host of brand partners including Burberry, Nike, Saint Laurent, Samsung & Harrods. I have a proven track record of delivering content and campaigns across different markets and channels, sensitive to varying needs globally.
Projects
- POSTCARDS FROM ROADBOOKROADBOOK invited ten global creatives to each design a postcard, inspired by what a journey means to them. Through mediums including photography, illustration and poetry, each bespoke card tells its own unique story. This box of postcards is a love letter to journeys big and small, taking you from New York to Hong Kong by way of Albania and Portugal.
- The Journey ForwardsTo celebrate its launch, ROADBOOK has created a short film, The Journey Forwards, asking a small community of global creatives about the future of travel. Their responses – ranging from pithy to poetic, entertaining to emotional – have been curated to demonstrate how different our personal journeys are. The answers are set to footage from a pool of directors and videographers around the world, taking you from New York to Shanghai, by way of London, Los Angeles and Brazil. Each moment has its o
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Projects credited in
- Sister Cities - NOWNESS"Los Angeles-based director Jimmy Marble directs this uplifting narrative short about two star-crossed companions who are determined to jumpstart their long-distance relationship with a city break. But their plans hit a snag when they mistakenly fly to different cities. Undeterred by this hiccup, the women choose to double their cultural experience and live out parallel weekends on FaceTime." - NOWNESS As producer for Mrs.Frank, the fiction arm of Amsterdam-based production company Mr.Frank, I
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Work history
Creative DirectorRoadbook Group Limited
New York, United StatesFull Time
Brand Content & Strategy DirectorNOWNESS
- London, United KingdomFull Time
During my time at NOWNESS I directed internal and external creatives including commissioners, producers, editors and social media teams to strategise and deliver contemporary film content and associated campaigns for our brand partners.
A key part of my role was working with the NOWNESS Shanghai office to implement fully global campaigns across multiple website and market specific social media platforms. I strategically developed innovative content ideas with the editorial team to grow the appeal of the NOWNESS brand to users and partners alike - ultimately delivering a business growth of 162%.
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Skills
- Business Strategy
- Communication Skills
- Creative
- Proposal Writing
- Analytical Skills
- Creative Agency
- Team Management
- Strategy
- Client Services
- Project Management
- Graphic Design
- Illustration