Matthew is a highly experienced digital director working across creative, strategy, user experience and technology innovation. He is expert in driving and delivering digital based experiences for some of the world’s leading brands and businesses. He spent 10 years in McCann WorldGroup as an executive digital creative director before moving to more strategically focused digital leadership roles, including four years within Omnicom. He has also worked in start-ups, focusing on delivering innovation and new digital technology formats. He has won over 50 digital awards, is entrepreneurial with new business instincts and commercial acumen. His expertise covers 3 key areas:
STRATEGY
Setting strategic aims and direction
User centered design approach
Customer research and insight discovery
Deep curiosity and focused enthusiasm
Passion for innovation and invention
DELIVERY
Writing personas and use case scenarios
Establishing project vision and prototypes
Leading interactive experience design
Working with AGILE project methodology
Iterative design thinking approach
MANAGEMENT
Excellent communication and storytelling
Encourages collaborative working practices
Mentoring multi-disciplined digital teams
Leadership and stakeholder management
Supports sales and growth processes
Projects
- Adaptive-media®Adaptation based on facial analysis is as old as humanity. Adaptive-media® is digital media that uses deep neural network technology within the browser to adapt digital content naturally to the viewer in real-time based upon how they appear and how they react, just as humans instinctively perceive to each other, but without using their personal data. It has applications for ad campaigns, hyper-personalization of content, adaptive storytelling, remote learning, health, research and use cases acro
Work history
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Head of Digial StrategyMorphCast
London, United KingdomFull Time
• Leading product and proposition development for an innovative Italian based start-up
• Creation, trademark and commercialization of an AI-based digital communication format
• Selling in Adaptive-Media® to brands, agencies and across verticals such as health and learning
• Presenting at key industry events, including Web Summit, Unbound & Cannes Lions Innovation
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Head of DigitalMomentum
- London, United KingdomFull Time
• Establishing a digital innovation capability within McCann’s global experiential agency
• Leading client teams through the creative, strategy and AGILE delivery process
• Developing a product solution for real world experiential campaign measurement
• Supporting new business and inspiring clients with digital focused innovation
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Skills
- Presentations
- Concept Development
- Agile Development
- AI
- Interactive Design
- Experience Strategy
- Experiental
- Digital Advertising
- Wireframe Creation
- User Personas