Matthew Neophytou
Available

Matthew Neophytou

Digital Design LeadUnited Kingdom
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Francis Whitley
Jemima Wright
Charmaine Logan
Matthew Neophytou
Available

Matthew Neophytou

Digital Design LeadUnited Kingdom
About me
As a Digital Design Lead, I specialise in creating visually compelling and highly functional digital experiences that seamlessly extend the brand strategy. With a data-driven approach, I have led and contributed to digital audits and brand alignment workshops that resulted in an increase in brand consistency and boost in user engagement. My experience in UX/UI, branding, and design principles has also contributed to increase in conversion rates for online campaigns. I thrive in collaborative environments, leading brainstorming sessions while staying hands-on in execution. With experience within the luxury space of e-commerce, I create data-driven digital experiences that enhance brand credibility and contribute towards conversions. Every task is an opportunity to convey digital storytelling and strengthen brand presence through impactful design.
Projects
  • Case Studies
    Case StudiesBrief overview's of selected project's throughout my career: more detail can be found at www.matthewneophytou.com
  • Wild - Capsule Collection for We have the ability
    Wild - Capsule Collection for We have the abilityA capsule collection created for the apparel brand We have the ability.
Projects credited in
  • Made for Change - White Stuff Fair-trade Video
    Made for Change - White Stuff Fair-trade VideoMade for Change is an initiative at White Stuff. All the profits from selling tote bags goes to funding education scholarships in India. I worked closely with the Creative Director and DOP to finalise the treatment of the story as well as the whole production of the project.
Work history
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    Senior Digital DesignerGHD
    London, United KingdomFull Time
    Collaborated closely with the Global Head of Studio & Content to design visually compelling assets and content for our global responsive websites, third-party platforms, and social channels. Working alongside the E-commerce Marketing Manager, I have delivered engaging and consistent content across email, affiliate marketing, re-targeting, social media, and display advertising channels. • I have created responsive designs that adapt seamlessly across all devices, ensuring a user-centric experience. • All digital creative and front-end content I have produced aligns with brand guidelines, accessibility standards, and best practices. • As a key stakeholder in the strategic development of innovative digital projects and campaigns, I have contributed to impactful brand initiatives. • I have supported the design of internal digital communication materials and presentations for the wider business on an ad hoc basis. • Additionally, I have coached and developed Junior Designers, upskilling and inspiring them to create market-leading customer experiences. • I have conducted ongoing competitor analysis across digital marketing channels, monitoring key market trends to inform design and strategy decisions.
    Utility Warehouse logo
    Utility Warehouse logo
    Digital Design LeadUtility Warehouse
     - London, United KingdomFull Time
    As the Digital Design Lead at Utility Warehouse, I have driven the creative vision and execution of our digital design projects, ensuring innovative and effective solutions that align with business goals. My contributions include: • Establishing and maintaining a consistent visual identity across all digital platforms. • Managing the entire design process from concept to final delivery, ensuring projects meet deadlines, resource constraints, and quality expectations. • Collaborating closely with marketing, development, and product management teams to align design initiatives with broader business objectives. • Analyzing performance metrics to provide actionable insights, optimizing design strategies for better engagement and effectiveness. • Utilizing A/B testing and data-driven methodologies to refine design elements and enhance user experience. • Implementing streamlined workflow structures that improve efficiency from briefing to final approval. • Designing and updating digital assets for websites, social media, email campaigns, and other digital channels to maintain a strong and engaging brand presence. • Leading a team of talented designers, fostering a digitally inclusive and creative environment.
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Skills
  • Branding
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Wayfinding Design
  • Brand Design
  • Brand Identity
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • UI
  • UX
  • Digital
  • Emails
Education
    A
    A
    B.A. Visual CommunicationAAA School of Advertising
     - Cape Town, South Africa