Meet Matthew Willcocks, a UK based Photographer renowned for his multifaceted production process. With a profound appreciation for mid-20th-century modernist movements, Matthew's photography exudes a timeless charm and elegance. His portfolio is a blend of commercial assignments, portraiture, captivating architecture, and an assortment of life's subtleties. Matthew's keen eye and creative prowess enable him to capture moments that resonate with viewers, leaving a lasting impression.
One of Matthew's greatest strengths lies in his ability to strike a harmonious balance between raw emotions and delicate aesthetics in his imagery.
Throughout his career, Matthew has collaborated with a diverse array of publications and brands, leaving an indelible mark on each project. Notable collaborations include INDIE Magazine, Beyond Retro, Pretty Green, Frolov, RAINS, Penfield USA, Monokel Eyewear, and The North Face.
His unique artistic vision has consistently earned him acclaim and respect within the industry. Hailing originally from the scenic landscapes of South Devon, Matthew's creative journey has led him to establish a thriving studio in the heart of East London.
Work history
Head PhotographerPretty Green
London, United KingdomFull Time
Working as the Head Photographer as part of a creative & collaborative team I work closely with my Content Manager and Content Coordinator in order to deliver both e-commerce and creative content assignments. Shoots are executed in alignment with the aesthetic requirements of the brand and at all times match the shoot brief set out by myself and the wider team.
Responsibilities include:
- Develop and maintain in-house photography and retouching style guides.
- Shoot all e-commerce imagery for the website including model images, mannequin images for every product.
- Shoot lifestyle brand imagery for website & social media as required.
- Ability to conceptualise and execute mood, lifestyle, flat lay, ghost mannequin, studio model and on-location model shots, and any other type of photography that works towards presenting products in their best light.
- Work with the design team on product styling for all shoots.
- Be responsible for designing lighting set ups and styling when required for model shots and curated flat lays.
- Collaborate with the content team on creative concepts for shoots including styling, casting and art direction.
- Work with e-commerce merchandising coordinators to establish and maintain an efficient workflow.
- Arrange model castings when required and be the main point of contact with the model agencies for bookings.
- Manage the studio assistant, including overseeing the editing, selection and filing of images, retouching of images and general management of the in-house studio.
- Provide support and mentorship to the studio assistant as required.
- Responsible for quality control of all images.
- Contribute ideas for growing and developing the studio's set up & offerings.
- Manage and oversee the Studio Assistants workload and provide training and development when required.
PhotographerPro:Direct Sport
United KingdomFull Time
E-Commerce Photographer for Pro Direct Sport. Shooting and co-ordinating model shoots and still life product shoots for all of Pro Direct's websites (Soccer, Cricket, Training, Select, Rugby and Basketball).
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Skills
- Photography
- Adobe Create Suite
- Administration
- B2B Sales
- Strategic
- Apple
- Advanced MS Office