I am currently leading FR+ music content strategy & programming driving billions of video views each month.
I am a passionate and entrepreneurial man with a deep love for music and a keen ability in Business Management and Marketing. Over six years' experience across brand strategy, artist management & development, social media marketing and live events.
Work history
Music Content Manager France & BeneluxTikTok
Paris, France
- Leading Music Content, Playlisting & Operational strategy for TikTok France
- Delivered an increase in Music creations and Music video views in 2021/2022 within FR+ market
- Brand Positioning: the amplification of music content through key Genres & Communities
- User Experience & Engagement: delighting our users through the delivery and promotion of exclusive artist content and innovative music LIVEs
- Developing editorial programming initiatives to drive music engagement within the app
- Strategising & launching global XFN music initiatives incl. #NewMusic an evergreen content series
- XFN Content Collaborations with PR, Marketing, Socials, Product and Partnership
Music Content and Community SpecialistTikTok
London, United KingdomFull Time
- Identify, develop, and implement content strategy for local market
- Analyse, track and report on relevant Music Trends, both sharing with Music Partnerships where relevant for onboarding/reactivations and artist engagement
- Supported Partnership team by communicating with major labels/partners and helping out with day to day business
- Assist to guide and oversee the user community building and content operation.
- Curate and localize in-app music content for the market
- Analyze data and performance metrics on content consumption and implement progressive changes to improve overall performance of in-app content.
- Engage all producers & talents on regular basis to keep them updated on App’s new updates, challenges, programs, initiatives, and events
- Facilitate day-to-day escalations and troubleshooting of music content issues
- Manage music CMS and work with Global Music HQ team on day-to-day content management
+ Show more
Skills
- Negotiation
- Social Networking
- Account
- Promotion
- Marketing Strategy
- Marketing Branding
- Fluent French
- Fluent English
- Data Analysis
- Data Analytics
Education
T
T
Music BusinessThe British & Irish Modern Music Institute
- Brighton, United Kingdom
The purpose of the course was to nurture entrepreneurial flair while I developed skills as a music business practitioner across a wide range of contexts. I was offered the perfect opportunity to build my knowledge of the industry while developing original ideas in a creative space.
BIMM Brighton has well-connected tutors which guided and supported me through the teaching of personal project-management and business skills across areas such as artist management, marketing, music publishing, advanced online music, concert promotion, cultural perspectives, research methods and legislation.
A
A
EconomicsAix-Marseille University
- Marseille, France
I studied at Aix-Marseille for a year and had the opportunity to study Macro-Economy, The History of Economics, Administrative Laws, Accounting, Entrepreneurial strategies. By my second year, It became clear to me that I was actively engaged with the course, but still found myself not enjoying the content. I was achieving excellent grades and receiving positive feedback from my lecturers but my passion was always in music industry. I made the decision to leave so that I could pursue my future career.
+ Show more
Awards
2022 ByteStyle EU Individual Award - 'Grow Together' and 'Always Day 1ByteDance