About me

An idea-driven, award-winning, award-losing designer who specializes in brand identity and brand campaigns. I’m a big believer in supporting the next generation of design talent, having put on courses and lectures to help students break into the design industry. To get in contact about branding and illustration projects: hello@mattielynch.co.uk

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Projects

• JustEat Brand IllustrationsWorking with the internal design team at JustEat I created their new brand illustrations that capture the joy of food. A limited colour palette and sharp use of geometric shapes helped to define an ownable illustrative style. Rebrand by VentureThree
• UPBASEFounded by Alex Heaton, UpBase is an online furniture retailer that allows users to furnish their office with high-end office items without the high-end office prices. Taking inspiration from the adaptability of how customers build different office spaces, the visual identity changes accordingly with geometric shapes that fill and empty their medium. To compliment the identity a series of bespoke icons, illustrations and logotype have also been created.
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  British Film InstituteWanting to utilise the talent of D&AD New Blood, I was approched by The British Film Institute to create key art visuals for both the 2017 and 2018 BFI Future Film Festival. With a particular focus on skills and workshops the 2018 identity takes reference from boyscout patches and motifs. An individual ‘patch’ has been created for each style of workshop available, encouraging talent to visit each workshop, collecting badges along the way.

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Work history

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F
Freelance Art Director / IllustratorFor myself
Nov 2016Manchester, United KingdomFreelance
Delivering the goods for the likes of JustEat, The British Film Institute, Explore Israel and The White Panda. Works have been blown into an 18-foot vinyl storefront icon and appeared in the 2016 Academy awards goodie bag, amongst other things.
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DesignerCertain
Mar 2016 - Nov 2016London, United KingdomFull Time
As a small agency, I worked on several multi-disciplinary projects alongside my CD. Projects include winning the online social campaign for the Mayor of London's NYE campaign.

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Skills

• Illustration
• Design
• Art Direction
• Custom Typography
• Adobe Illustrater
• Adobe Indesign
• Adobe Photoshop
• Art Direciton

Education

B
B
Visual CommunicationBirmingham City University
Jun 2010 - Jun 2013Birmingham, United Kingdom
First Class Honours

Awards

D&AD Graphite PencilD&AD
D&AD Graphite Pencil for 'NoAir'. Response to a Monotype brief that visible showed the dangers of air pollution through reactive street level posters.
D&AD Wood PencilD&AD
D&AD Wood Pencil for 'ForGirlPower'. Response to a WPP brief that encouraged young females to learn through the use of technology.

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