About me

Whip-smart writer. Strategic thinker. Quintessential Northerner. I’m Matty Pickles, a creative copywriter working with Nick Jowitt at Iris London. Equally comfortable with traditional and digital media, I love getting stuck into big conceptual briefs and making work that gets talked about. What marks me out? Two things: craft and graft.

QuestionsProjectsExperienceTeam

Projects

• Haven – A Breath of Fresh AirEarly morning flights. Stingy baggage allowance. Plummeting exchange rates. Going abroad can be a nightmare for young families. So we invited them to take a breath of fresh air from the hassle of foreign holidays – with a Great British seaside break.
• Galaxy Buds2 – Endorsed By EarsTo launch Samsung's new Galaxy Buds2 earphones, we showed that they were endorsed by the most discerning judges... ears.
• Starbucks – It Starts With YouSome coffee chains focus so much on their drinks that they lose sight of what makes them tick. So we celebrated what makes Starbucks different... people. 

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Projects credited in

• Mini ChristmasWe created a Christmas campaign for MINI that ran nationwide

Work history

Midweight CopywriterIris
May 2017London, United KingdomFull Time
Working on Pizza Hut, Samsung, Suzuki, Starbucks and more.
Junior CopywriterIris
Oct 2015 - May 2017London, United KingdomFull Time
Worked on Shell, Domino's, Maplin, PZ Cussons and Barclaycard.

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Skills

• Advertising
• Copywriting
• Creative
• Concept and Ideation

Education

Creative AdvertisingSchool of Communication Arts 2.0
Oct 2013 - Jul 2014London, United Kingdom
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BA Combined Honours in Social Sciences (Business & Politics)Durham University
Oct 2008 - Jul 2011Durham, United Kingdom