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Expand the customer portfolio Develop the business strategy Manage the mailing campaigns Consolidate a list of French universities and accommodation centres Prospect potential university partners Evaluation of results and monitoring KPIs
Localizing the big global campaigns (Fashion Weeks, New collections...) to the french market Execution of a detailed competitor analysis Project Management on the different touchpoints and channels and draft ad hoc analysis Supporting in campaign monitoring and evaluation Responsible for local social media activities (creating concept, monitoring and result analysis) on Facebook, Pinterest and Twitter
Reporting and analysing the website results Monitoring the website traffic Setting up promotional offers Improving the website Organizing the clothes shootings Managing the online setting of the products Benchmarking