About me

Willing to join an impactful startup and make it grow ✨ 3 things to know about me 👇 💪 Hunter : All my managers would describe me as a determined person who never gives up! That's how I overachieved my targets every year. 💪 Entrepreneur : I love to BUILD and GROW a Business with a global perspective. My mantras are "whatever it takes" as long as it generates revenue and "accomplish a lot with limited resources" 📈 Analytical : If I have a good intuition, any of my decisions are backed with numbers. To validate an idea, you need to test it and analyze KPIs to know if it's worth digging!

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Projects credited in

• 7

  AirbnbWhen we realized that Miranda, the protagonist of this story, was fascinated by astrophysics, we asked her about it. Her genuine and passionate description became the VO of this 30-second spot. The spot launched on Brazilian TV before migrating to Facebook, Youtube, and other social channels in both Brazil and the US.

Work history

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CEO & Co-founderNATUROMARKET
Dec 2020Paris, France
In December 2020, I created a marketplace that empowers people to take care of their health 🌱 As the CEO, I was taking care of : ✅ Strategy (market study, opportunities analysis, business reports, planning) ✅ Sales (close deals with high potential brands to join the marketplace & increase merchants adoption of the marketplace's advertising offer) ✅ Account Management (manage merchants relationship, advice on content and revenue optimization) ✅ Product Management (created 2 e-commerce websites from scratch, website optimization based on customer insights, new features development) ✅ Acquisition (SEO, SEA, content & social media strategy) ✅ Fund raising (pitch, negotiation & closing of a 150k€ fund raising) ✅ Project Management (Purchase & Production for the Naturopets brand we launched in April 2022) ✅ Business Operations (accounting, recruitment, problem-solving, logistics, performance management of 3 contractors and 2 interns) Naturomarket in a few words : 💻 A marketplace with + 1K products : https://naturomarket.com/ 💰 A fund raising of 150k€ to develop the platform and invest in Marketing in 2022 📈 multiplier of 10 over 2022 revenue 🐶 A brand of natural pets products @Naturopets created in April 2022 : https://naturopets.com/
Senior Market ManagerAirbnb
Mar 2019 - May 2020Paris, FranceFull Time
After HotelTonight got acquired by Airbnb, I joined Airbnb to lead the MEA Region (Dubai, 3rd biggest market in EMEA for Airbnb) ✅ Achieve targets in revenue, conversion rate, rooms available for sale (overachieved both in 2019 & 2020) ✅ Close deals and onboard new hotels to grow portfolio ✅ Negotiate rates, allotment, discount and feature adoption ✅ Close deals and manage strategic partnerships with local hotel groups ✅ Build a strong relationship with strategic partners ✅ Identify opportunities for hotels revenue growth (webinars, meetings, emailing campaigns) ✅ Report on KPIs, Monthly EMEA team meeting, present Quarterly Business review ✅ Analyze the MEA market opportunities (market launch of Qatar, Tel Aviv, Istanbul, resource allocation) ✅ Represent the company in the MEA region (partner events with +100 hotel representatives, press conference, Travel and Tourism Exhibition) ✅ Run face to face meetings with Key partners in Dubai, Abu Dhabi, Tel Aviv A few achievements when working at Airbnb : ✨ Launched and grew 3 new strategic markets : Tel Aviv, Istanbul and Qatar 💫 Organized and presented a 50 hotels webinar to close a hotel group deal and engage them ✍️ Signed one of the biggest deal of the year for France with a 450 hotels group 🎤 Presented "Airbnb Best Practices for Hotels" in front of 60 hotel directors in Dubai 📋 Announced HotelTonight acquisition by Airbnb at a press conference in Dubai at ATM

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Skills

• Excel
• Powerpoint
• Word
• Business Developement and Sales
• Google Analytics Basic
• Zendesk
• Social Digital Marketing
• Mailchimp Newsletter Integration
• Social Media Content Management
• Business Development

Education

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Master’s Degree, Business Administration: Marketing track SKEMA Business School
Jan 2014 - Jan 2017Paris, France
5th in the ranking of Business Schools in France & 8th worldwide 1 semester in the Suzhou (China) campus, 3 semesters in France Relevant courses: - Digital Growth - Brand Strategy - Innovation - Sales/Business Development
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Bachelor’s Degree in Business Development, International Markets and ManagementNovancia
Jan 2011 - Jan 2014Paris, France
Member of 2 charity organizations "Soupe populaire" & "Femmes pour le Dire"

Awards

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HotelTonight Sales ChallengeHotelTonight
1st Winner - HotelTonight Sales challenge over 43 Market Managers (based on number of contracts signed with new hotels)
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HotelTonight Account Management ChallengeHotelTonight
1st winner - HotelTonight Account Management challenge over 52 Market Managers - (based on feature adoption)