About me

I'm an all-rounded digital & performance marketing expert, with a skill set covering strategic digital channel planning, execution, optimisation, measurement and automation enabling profitable marketing decisions and growth. Channels include Paid Search & Shopping, Paid Social; Facebook, Instagram, Snapchat. Display & Video channels including YouTube and Paid Content & Affiliate Partnership marketing. I hold high value for strong interpersonal relationships with team members and stakeholders, as I believe transparent and empathic cooperation strengthens any team to succeed in their mission.

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Work history

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Performance Marketing managerRedbubble
Sep 2017 - Dec 2019Berlin, GermanyFull Time
I was responsible for the European growth and acquisition budget, scaling performance by geo expansion, channel diversification and ad platforms. Aimed at acquiring new customers and members for this e-commerce print on demand retailer by managing and evaluating return on investment utilising the channels; Paid Social & Search, Shopping, Display and besides that successfully launched the affiliate & partnerships program achieving 4x profitable revenue growth within 2 years.
Performance Marketing DirectorEssence Global
Dec 2014 - Sep 2015London, United KingdomFull Time
Essence is a global Digital Marketing agency part of Group M, pioneers in the use of analytics and technology to create valuable, relevant, and trustworthy advertising. I managed a team of Account Managers and Executives part of the operational biddable team, responsible for devising and executing multiple channel strategies, the optimisation of key metrics, analytical reporting & development of client accounts. Key channels included; Paid Search & Social, Display, Video & Remarketing for clients including Google, The White Company & Holiday Auto's.

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Skills

• Google Analytics
• Marketing Strategy
• Social Media Marketing
• Digital Marketing
• Online Social Media
• Adwords
• Marin Software Certified
• Facebook Advertising
• Digital Marketing Advertising
• PPC Display Advertising
• Online Advertisement
• Paid Search
• Paid Search Marketing
• Google Adwords Certified
• Paid Social Advertising
• Strategic Analysis
• Automation Marketing
• Performance Marketing

Education

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BADe Rooi Panne
Sep 1996 - Sep 2000Tilburg, Netherlands
Business Degree with a focus on Economy, Marketing, Business Administration and Law