BRAND & VISUAL COMMUNICATION DESIGNER
I design brand identity projects that have a character. Their personality, not a borrowed one. This is the only way to communicate in a true, effective way.
We need to create and convey meaning. There's already too much communicative noise out there. No point in creating more.
Connecting the dots is my motto.
That's all.
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PROJECTS
Creator of “Epilepsy? Cut it out!”, a fundraising and communication campaign on surgery for epilepsy. [ ☛ www.diamociuntaglio.info & worthwearing.org/store/diamoci-un-taglio ]
Co-organizer of Kerning Conference, an international conference on typography that takes place every year in Faenza. Could a type enthusiast miss such an opportunity? No! [ ☛ www.kerning.it ]
Creator of “Letterpress is better”. Because letterpress is still alive and makes a great impression. [ ☛ www.letterpressisbetter.com ]
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Online I’m ilpiac. ☛ Have a look at my portfolio!
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IDEAS I TRY TO STAY TRUE TO
“What matters in this life is not what we do but what we do for others, the legacy we leave and the imprint we make.” — Eric Meyer
“Listen more, talk less and be decisive when the times come.” — Satya Nadella
Projects
- Dumpling Mywèi. Make it a yummy day!Brand identity project for a dumpling cafè in Milan, Italy. Dumpling Mywèi. Make it a yummy day! The name comes from Měiwèi — that means delicious in Chinese — mixed with My way. A young, relaxed and personal approach to dumpling cooking. Typefaces: HWT Artz + Rialto dF + Covik Sans (not shown here) Dumpling Mywèi is now a registered trademark in Europe.
- UnTrademarkUnTrademark is a personal project. Brands that don't exist. There's a barred TM on them, in fact. This is the first one: Fisheye Pictures Studio. Or FPS, if you want. And FPS is also Frame Per Second :) Every Untrademark brand will become a t-shirt and will be sold in a shop whose proceeds will go to AIME o.d.v., an Italian NGO, to support the Cut it out! ("Diamoci un taglio!") project. Cut it out! is a project that want to increase awareness about surgery for epilepsy, especially in case of dr
- Cerati Conti & MocelliniBrand identity designed for Cerati Conti & Mocellini, a dental and physiotherapeutic practice founded in Milan in 1953. The three fundamental values highlighted during the initial workshop with the client were the following ones: the patient is always at the centre, narrative medicine, family atmosphere. From these values, we started to design the new brand identity. For the pictogram, we started from the first logo the practice had, the silhouette of a tooth. Now there are three crossing silh
- Claudio Munari CenterI designed the new logo of the Claudio Munari Center. It's a surgery center for epilepsy at Niguarda Hospital in Milan, Italy. The left side represents a neural network with abnormal activities. The right side represents a normal neural network. They are separated by a cut, that stands for surgery. This logo and projects is the natural evolution of the fundraiser and communication campaign we launched in 2016 to support the Claudio Munari Center: Epilepsy? Cut it out! (Epilessia? Diamoci un tag
- ACSG Associazione Culturale Studi GraficiNew logo and payoff for ACSG Associazione Culturale Studi Grafici, a cultural association founded in 1945 in Milan. ACSG organizes talks, courses and workshops mainly for young professionals and students. The new payoff is "Comunicare. Condividere. Crescere." (Communicate. Share. Grow.) Communicate: because communication has always been at the centre of ACSG activity. Share: because ACSG believes that education cannot be separated from sharing of knowledge, skills and experience. Grow: because
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Work history
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M
Brand & Visual Communication designerMaurizio ilpiac PIacenza
Milan, ItalyFreelance
Best communication projects always start from a solid base. A strategic approach comes before everything. A logo is not a brand. Unless it's on a cow, as Sean Adams said. Communicating with personality — are you a bold type? — is better than doing things like everybody already does. (Story) doing is better than (story) telling. And things like these :)
There's already so much communication noise out there. We don't need some more. So I design visual communication projects that stand for something and help to stand out. That's all.
M
M
Brand & Visual Communication designerMaurizio ilpiac PIacenza
ItalyFreelance
Best communication projects always start from a solid base. A strategic approach comes before everything. A logo is not a brand. Unless it's on a cow, as Sean Adams said. Communicating with personality — are you a bold type? — is better than doing things like everybody already does. (Story) doing is better than (story) telling. And things like these :)
There's already so much communication noise out there. We don't need some more. So I design visual communication projects that stand for something and help to stand out. That's all.
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Skills
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Brand Design
- Brand Identity