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Maurizio Piacenza

Art Director • Brand & Communication Designer

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  • LevelSenior
  • LocationMilan, Italy
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Art Director - Freelance Art Director - Brand Consultant

Projects

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Do you really want to delete project Roller Strategies Identity?

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Do you really want to delete project Epilepsy? Cut it out!?

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Do you really want to delete project Lettepress Perpetual Calendar?

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Do you really want to delete project Zensur.IO?

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Do you really want to delete project Caratteruzzi?

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Do you really want to delete project ACSG notebook 2016?

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Do you really want to delete project Native Makers?

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Do you really want to delete project AVANA09?

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Do you really want to delete project Arteviva Concert Season 2012/2013?

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Do you really want to delete project Kerning Conference?

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Do you really want to delete project Solepertuttoilduemiladiciassette. Anchedinotte.?

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Do you really want to delete project Wall of Wally?

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Do you really want to delete project WGO What's Going On 2010?

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Do you really want to delete project Garnell?

About me

ART DIRECTOR & COMMUNICATION DESIGNER Do you have a big idea, product or service you want to communicate? Great! Otherwise, no way. Without a great starting point there’s no communication design that can help in selling not-so-great-things ;) There was once a tv commercial in Italy with a painter going around by bike with a really huge brush, saying “for a big wall you need a big brush!” Clearly a wordplay. So you need a big logo because of your big idea? Nope. You need a great — that is, effective — communication project. Tailor-made. Prêt-à-porter is something that works in fashion. Ready-made communication projects that should work for everybody work for nobody, in fact :) Logo, brand, brochure… We’ll decide later. First, some measures (because we’re designing a tailor-made project, do you remember?): what do we want to achieve? What do we really need? Some curiosity, for sure. Let’s have a look at what others already do to understand how we can differentiate ourselves and better communicate our unique value. “When everybody zigs, zag!” (The Brand Gap by Marty Neumeyer, a great book) Ok, let’s stop. Too many words. My motto is “connecting the dots”. I connect the dots to find the bigger picture. Do you think I can connect some dots with and for you? Let’s talk! — ☛ Past co-organizer of Kerning Conference, an international conference on typography that takes place every year in Faenza. ☛ Creator of “Epilepsy? Cut it out!”, a fundraising and communication campaign on surgery for epilepsy. ☛ Creator of “Letterpress is better: letterpress is still alive and makes a great impression”, a brand of products designed for letterpress. — Online I’m ilpiac. ☛ Have a look at my portfolio! — “What matters in this life is not what we do but what we do for others, the legacy we leave and the imprint we make.” — Eric Meyer “Designers are responsible for the work they put into the world. [...] The work you bring into the world is your legacy. It will putative you. And it will speak for you.” — Mike Monteiro — #artdirector #brand #identity #visual #communication #graphic #designer #creative #director #graphics #adv #advertising #visualdesign #identitydesign #printdesign #communicationdesign #branddesign #graphicdesign #branding

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Skills

  • Packaging
  • Corporate Identity
  • Print Design
  • Art Direction
  • Typography
  • Brand Design
  • Brand Identity

Work history

Currently

Art Director, Brand & Communication designer

Maurizio Piacenza

Jul 2011
  • Metropolitan City of Milan, Italy
  • Freelance
  • Freelance Art Director, Brand & Communication designer.

2011

Art Director, Brand & Communication designer

Forme Studio

Jan 2006 - Jun 2011
  • Metropolitan City of Milan, Italy
  • Full Time
  • Co-founder at Forme, a communication design studio based in Milan, Italy.

2006

Graphic Designer & Illustrator

Maurizio Piacenza

Jan 2002 - Jan 2006
  • Metropolitan City of Milan, Italy
  • Freelance
  • Communication & Graphic designer, Illustrator.

2004

Illustrator & Contributor

Maurizio Piacenza

Jan 1999 - Jan 2004
  • Metropolitan City of Milan, Italy
  • Freelance
  • Illustrator and contributor for some Italian IT magazines.

2001

Graphic & Web Designer

Alef S.r.l

Jan 1999 - Jan 2001
  • Metropolitan City of Milan, Italy
  • Full Time
  • Web & Graphic designer.

1999

Illustrator

E.r.i.c.a. S.c.a.r.l

Jan 1999 - Dec 1999
  • 12051 Alba, Province of Cuneo, Italy
  • Freelance
  • Illustrator.