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ART DIRECTOR & COMMUNICATION DESIGNER Do you have a big idea, product or service you want to communicate? Great! Otherwise, no way. Without a great starting point there’s no communication design that can help in selling not-so-great-things ;) There was once a tv commercial in Italy with a painter going around by bike with a really huge brush, saying “for a big wall you need a big brush!” Clearly a wordplay. So you need a big logo because of your big idea? Nope. You need a great — that is, effective — communication project. Tailor-made. Prêt-à-porter is something that works in fashion. Ready-made communication projects that should work for everybody work for nobody, in fact :) Logo, brand, brochure… We’ll decide later. First, some measures (because we’re designing a tailor-made project, do you remember?): what do we want to achieve? What do we really need? Some curiosity, for sure. Let’s have a look at what others already do to understand how we can differentiate ourselves and better communicate our unique value. “When everybody zigs, zag!” (The Brand Gap by Marty Neumeyer, a great book) Ok, let’s stop. Too many words. My motto is “connecting the dots”. I connect the dots to find the bigger picture. Do you think I can connect some dots with and for you? Let’s talk! — ☛ Past co-organizer of Kerning Conference, an international conference on typography that takes place every year in Faenza. ☛ Creator of “Epilepsy? Cut it out!”, a fundraising and communication campaign on surgery for epilepsy. ☛ Creator of “Letterpress is better: letterpress is still alive and makes a great impression”, a brand of products designed for letterpress. — Online I’m ilpiac. ☛ Have a look at my portfolio! — “What matters in this life is not what we do but what we do for others, the legacy we leave and the imprint we make.” — Eric Meyer “Designers are responsible for the work they put into the world. [...] The work you bring into the world is your legacy. It will putative you. And it will speak for you.” — Mike Monteiro — #artdirector #brand #identity #visual #communication #graphic #designer #creative #director #graphics #adv #advertising #visualdesign #identitydesign #printdesign #communicationdesign #branddesign #graphicdesign #brandingLocked Pro Plan feature
Freelance Art Director, Brand & Communication designer.
Co-founder at Forme, a communication design studio based in Milan, Italy.
Communication & Graphic designer, Illustrator.
Illustrator and contributor for some Italian IT magazines.
Web & Graphic designer.