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I was chosen out of thousands of applicants to be Spotify's only representative at Manchester University. As student brand manager I run multiple campaigns, both online and offline, aiming to create greater awareness of the capabilities Spotify has to offer! Orchestrating multiple events across the Manchester area consisting of a 600 person event, with 7 security guards and 3 music rooms. Spread over two houses put together, filled with artwork, renowned audio equipment and over 25 DJ's. Including Ras Kayleb from one of the pioneering artists of Notting Hill Carnival 35 years ago, from 'Channel One SoundSystems'.
I was approached via my Twitter to be involved in the promotion of the release of Sony's "22 Jump Street" on Blu-Ray DVD. This involved utilising my strong social media reach, creating engaging content and managing my own campaign both online & offline in the Manchester area.
Over my time at freuds, I was divided between Team International and Team Film. Team International gave me a vital insight into how brands work on a global scale, in particularly Pepsi Max and Diageo. Team Film concentrate on the PR for upcoming films, I was fortunate enough to arrive in between three major premiers, which included The Inbetweeners 2 and The Expendables 3.
Picked out of many applicants to the final 30 Representing the Just-Eat brand across the United Kingdom; being their voice on campus. Getting directly involved with their marketing campaign around campus, as well as being a key player for their social media campaign in and around Manchester.
I was approached by the organizers to get involved in the third TEDx Manchester. My team was responsible for the online presence of the event, including the Facebook, Twitter and Instagram pages. Included in the online maintenance, I designed all the posters, banners, business cards and avatars for this event - both online and offline images.
A tech start up based in Shoreditch that has completely revolutionized the way students reference, with over 100,000+ organic downloads since its launch. I joined a small group of dedicated and talented staff, helping them to co-ordinate the app’s expansion to Australia. Using social media platforms I was able to reach out to Australian students and unions to bring them on board to support the app. During this process I conducted interviews and recruited a strong team of representatives to join the team and help market the Refme app to Australian students.
Set up and managed an events management company, specialising in premium venues in Central London, Mayfair area. It involved strong social media campaigns, negotiating deals with venues and managing the financial accounts of the company. Combined with constant contact and organisation of a team of 25 staff who were working 6 nights a week at multiple venues across Central London.
During my time at Innovision I was working closely with the Red Bull and Lindt team. I gained an imperative insight into working with an innovative group of individuals with a large degree of creative control. This gave me stronger insight into events management on an brand level and the necessity to closely maintain a brands image across an event.
During my time at Saatchi's I spent a considerable amount of time with one of their most succesful campaigns T-Mobile. This was a fantastic experience, rather than making coffee, I was instead advising them on upcoming mobile technologies and creating poster designs for the T-Mobile design brief. I felt like I provided a much-needed younger insight into the world of mobile phones, while expanding my skills of working with different types of people and age ranges.
Gamer's Wasteland (gamerswl.com) received over 1.5 million hits in its first 2 weeks. Featuring a gaming ladder, regular podcast and blogs coupled with an international network of staff, Gamer's Wasteland became a success among the gaming community. Sadly other commitments resulted in the eventual closure of the site.
Masters in New Media & Digital Culture
Completing my degree Summer 2015, with a 2 year specialism in Marketing