Creative storyteller helping companies connect with people through insight, copywriting & creative.
I am an experienced editor, producer, and content strategist with over a decade of multifaceted experience in communications and storytelling. I have an insatiable curiosity and ability to unearth exciting new concepts, people, and ideas that captivate audiences across diverse media channels. At the heart of all my work is a deep fascination with the intersection of high and low culture, where the most exciting and innovative ideas often emerge.
I have a unique approach to helping companies build and extend their narratives to be culturally resonant by leveraging the power of editorial, culture, community and strategic thinking. I balance creative needs and aesthetics with commercial goals with experience in both start-ups and international companies, in both freelance and permanent capacities.
I'm highly skilled in copywriting, research, and creative ideation. I pride myself on making meaningful connections with people by listening with curiosity and empathy. When I'm not working, you can either find me learning Brazilian Portuguese or practising yoga (preferably somewhere warm!).
I'm driven by my fascination for world-building, capturing and understanding emerging subcultures, and highlighting new platform behaviours. Opportunities that harness the transformative power of culture and community to foster real human connection are very interesting to me.
I'm always interested in connecting with new people who share my passion for creative storytelling and cultural exploration. Please say hello here on LinkedIn or at maxcocking@gmail.com. I look forward to connecting with you!
Work history
Senior Editorial StrategistWe Are Social
London, United KingdomFreelance
A global socially-led creative agency
Produce strategically sound content strategies and laydowns for multiple brands
Digest and streamline a client problem or need, then strategically identify story-driven solutions
Unpack high-level thinking, to create objective-led content plans
Oversee day-to-day planning and creation of content
Proactively identify opportunities for brands to stay on top of the social landscape
Oversee the editing and signing-off content produced by writers in the team
Commissioning EditorCanvas8
- London, United KingdomFull Time
Canvas8 is an award-winning consultancy and one of the world's leading independent insight partners. The core membership product is the Canvas8 Library, an editorial platform and cultural archive which deepdives on behavioural shifts and cultural trends and has thousands of members across 20+ markets.
I oversaw the strategic commissioning for the core content streams on the Canvas8 Library, ensuring that global brands such as Google, Netflix & Chanel remained connected and culturally resonant to their audiences. To deliver this, I worked to stringent deadlines and publishing schedules whilst managing and working with a global contributor network of researchers, journalists and analysts. During my tenure I oversaw Canvas8’s content scale-up, increasing our output by 64%, commissioning over 625 nuanced pieces of content per year and increasing our contributor community by over 75%.
+ Show more
Education
BA (Hons) English Literature and MediaGoldsmiths, University of London
- London, United Kingdom
T
T
GCSEsThe wey valley school
- Weymouth, United Kingdom