About me

I am a pitch winning creative, who has worked across the board from ATL agencies to design studios. I have been fortunate to work on a wide variety of clients from global brands to local charities, successfully delivering engaging creative solutions from concept to completion across many channels (ATL, B2C, B2B, POS & experiencial). In our fast moving world I do my best to keep up with the evolution/progression of the industry and the many influences that enhance the creative storytelling - be that political, societal or technological. Whilst tech has it’s place, I am team human not ai. Previous clients include Mars Wrigley, Tesco, Johnson & Johnson, Molton Brown, Virgin Media and Tottenham Hotspur FC.

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Projects

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  Fingers, Thumbs & PalmsTwo paintings in acrylic from a life drawing class. I found using my hands directly helped create shapes and textures that the addition of another tool - brush, pallet knife etc. would of missed.
• Night SwimA couple of oil based life drawings.
• Weetabix On The GoDigital creative to promote Weetabix On The Go with the incentive of winning tickets to the Isle of Wight festival. Ads on Twitter and Instagram would allow the brand to appeal to the demographic who would be incentified by festival tickets.
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  Tottenham HotspurConceptualised and Art Directed fashion shoots for seasonal product launches. The photography was used across creative platforms, from print to online. Some of the shoot took place in and around the old stadium - White Hart Lane. As it's the last year at the 'Lane' the choice of location pays homage to the old stadium. A select few shots below...
• Skittles Darkside - HalloweenCampaign creative for Skilltles and the Darkside range. Development of a fully integrated campaign to run over multiple touch points in-store, online, social media and print. With a product like that a Halloween roll out was a must.
• Pride In London SponsorshipA media calling for large and small businesses to get involved with the important sponsorship of Pride In London. A must was to convey the unity ethos of Pride within brand sponsorship.

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Projects credited in

• Adidas cricket kit launch campaignAnnual campaign to help promote the launch of the new cricket kit by Adidas. In a departure from previous years key art, a new grittier look was conceived to give an urban edgier slant and create greater appeal to a wider audience. Tying in to the wider ‘All in’ proposition, the campaign was executed in stores with a full POS kit and online across various participating retailers.

Work history

Senior CreativeOLIVER Agency
Dec 2020London, United KingdomFull Time
Main creative on the Virgin Media account
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Senior CreativeDelta Creative (Formerly known as Lick Creative)
Nov 2014 - Dec 2020London, United KingdomFull Time

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Skills

• Advertising
• Design
• Typography
• Conceptualising
• Scamps
• Creative
• Food
• Art Directing
• Creative Stragegy
• Copywriting
• Storyboarding

Education

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Design and Communication Foundation DiplomaWest Thames College
Sep 2004 - Apr 2006London, United Kingdom
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National Diploma in Art and DesignCambridge CRC
Sep 2002 - Apr 2004Cambridge, United Kingdom

Awards

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Best Gold ad 2011Austrian Golf
Won Austria's best golf ad 2011. The ad was for Myjoys golf shoes.
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Best Art DirectionDialogue International
Won best art direction for an NXT golf ad. Dialogue is an international creative marketing institute.