I have always been interested in how communication works and the way we interpret different problems and solutions. I am particularly interested in how a user perceives the design and what makes various designs appeal to different audiences. I am an extremely hard working individual with a strong work ethic. My organisational skills and time management are key factors that allow me to stay committed to excelling to the best of my ability. I am also very career driven and committed to learning new skills.
Projects
- Calligraphic Tendencies in San Serif Type DesignThis is the second half of what I produced for my Masters degree. Brief: This brief came about on its own accord while I was conducting research for Umano Sans. I was looking for books that could give me some sort of direction when it came to producing a humanist, san serif or calligraphic typeface. There was nothing, which simply meant I had to do everything from scratch. Having already done a large amount of research into calligraphy and its aesthetics, it became apparent that certain c
- Writing - TypeBrief: The final major project has probably been the most open brief that I have had to tackle so far in my career, as I had to set the brief for myself. I thought it was a great step up of freedom to be able to set the brief myself. I started by doing a mind map of everything that I have previously and currently been interested in to try and narrow the topics down a little bit. I spent a term researching things that I am interested in. After a good sized body of research I fell upon the topic of hand-drawn lettering and type. My first step was to test a huge number of different forms and styles of hand-drawn lettering and looking into the subject more specifically through research. Within my research I found that not a lot of people that have written and spoken about writing, lettering or type actually know the difference between the three. I felt like this was immediately calling my name. I decided to choose this as my brief. It was quite a struggle to think of how to show these differences between the three but I ended up deciding on producing a lower case brush style alphabet. By doing this I can physically show what writing, lettering and type is as I go through the stages of producing the alphabet. Although the main point of the book was to explain the differences between writing, lettering and type, I also took the opportunity to give a brief history of alphabets, the differences between some of the brush pens that are the market at the moment and practice strokes for brush styled writing.
- The Power of Adrian FrutigerI took part in the 2016 ISTD awards and received a Pass mark for it. Brief: Adrian Frutiger who passed away on September 10th 2015, was a Swiss typeface designer who influenced the direction of digital typography in the second half of the 20th century and into the 21st. His career spanned the hot metal, phototypesetting and digital typesetting eras. Frutiger’s most famous designs, Univers, Frutiger and Avenir, are landmark sans-serif families spanning the three main genres of sans-serif typefaces: neogrotesque, humanist and geometric. Univers was notable for being one of the first sans-serif faces to form a consistent but wide-ranging family, across a range of widths and weights. Frutiger described creating sans-serif types as his ‘main life’s work’. Celebrate the life’s work of Adrian Frutiger. Create a prestigious ‘publication’ (digital/physical or both) that celebrates the life and work of Adrian Frutiger. You may wish to compare/contrast his type designs, look to explore current events of the time in society, culture and politics. Explore opportunities to contextualize your subjects and his work e.g. consider biographical, literary, cultural and historical reference points to inform the visual content and typographic interpretation. This publication (print or digital) should be special - it will pay homage to one of the world’s great type designers - and should be designed, produced and presented accordingly.
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Work history
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Graphic Designer/ArtworkerTrailfinders
London, United KingdomFull Time
I am currently a Graphic Designer/Artworker at Trailfinders. I have been delegated as the person that performs preprint checks and alterations to the brochures and magazines. My day to day duties at Trailfinders consist of creating artwork for newspaper adverts, producing pages and spreads for different sections of the magazine and working directly with clients to produce direct mails. I work with my team to create the brochures from scratch while juggling production of the seasonal magazine.
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Graphic Design InternLucid Graphics
London, United KingdomInternship
I took part in a 2 month internship at Lucid Graphics which gave me a good understanding of how design studios work. My duties here consisted of a lot of layout design, from white papers to infographics. Some of these tasks included producing print ready artwork, creating full sets of icons and keeping final work consistent with brand guidelines.
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Skills
- Content/copywriting/writing/editorial/advertising
- Typography
- Type Design
- Hand Bookbinding
- Modern Calligraphy
- Book Design
- Branding
- Ethnographic Research
- Analysis and Research
Education
Master of Arts Graphic Design - DistinctionUniversity of Portsmouth
- Portsmouth, United Kingdom
1st Class BA Honours Graphic DesignUniversity of Portsmouth
- Portsmouth, United Kingdom
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Awards
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International Society of Typographic DesignISTD
In 2016 I received an ISTD award for a book that I produced called 'The power of Adrian Frutiger'. The brief was to celebrate his life in any way that we saw fit. The majority of the class went about comparing the typefaces that Frutiger had produced but I felt that wasn't necessarily celebrating his life as such. So I went about producing a very personal and in-depth look at Adrian Frutiger as a whole, not just for his type work.