Range planning and design (including hand drawn sketches and computer-generated designs using Adobe Photoshop and Illustrator.) Continuous market research, shop reports and online research Trend research Print Design/fabric selection Trade show attendance Pattern cutting and construction of initial samples Organizing photo shoots and still shots for the collection Designing and executing seasonal Look Books Liaising with UK and Indian factories Preparing tech packs where necessary Web design – using Dream Weaver PR – Contacting magazines, bloggers Contacting buyers and Implementing Marketing strategies
In August 2007 Rudolf Stein launched a fair trade brand of underwear/loungewear called ‘Life’s not Fair but my Knickers are’ . I was taken on from the begining of the project to create the brand identity. The range was sold all throughout the UK in boutiques and department stores including The House of Fraser and John Lewis. Role: Design of all of the ranges including prints, graphics and logos Client presentations and attendance at customer meetings Attendance at photo shoots Preparation of all tech packs to send out to the factory in India.
BA Hons Constructive Textiles for Fashion