Maxine McKenzie

Maxine McKenzie

Executive Director, Marketing and MembershipLondon, United Kingdom
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Pip Jamieson
Charles Olayinka
Luc Hinson
Maxine McKenzie

Maxine McKenzie

Executive Director, Marketing and MembershipLondon, United Kingdom
About me
I’m a marketing professional with more than 20 years of experience. I bring bags of common sense, creative energy, fun and a collaborative spirit to every organisation I work with. I love leading a dynamic, successful team with passion and creativity at its heart. I work with brands and campaigns that deliver benefits for society as well as business, and I inspire the people around me to do their best work.
Projects credited in
  • Cadbury's Keep Team GB Pumped
    Cadbury's Keep Team GB PumpedCadbury's Olympic Campaign With London 2012 set to be the most branded & badged Olympics to date, our brief was to create a credible role for Cadbury Dairy Milk, which was as utterly unique as the brand's previous communications. I was tasked to help develop the brand and translate that on-pack, in print and online and position Cadbury as playful ringleaders of the nation’s support for Team GB. We invited the whole nation to take centre stage by helping to re-record versions of 6 iconic power tr
Work history
    The Royal Institute of British Architects (RIBA) logo
    The Royal Institute of British Architects (RIBA) logo
    Executive Director, Marketing and MembershipThe Royal Institute of British Architects (RIBA)
    66 Portland Pl, Marylebone, London W1B 1NR, UKFull Time
    The Royal Institute of British Architects is a global professional membership body driving excellence in architecture. We serve our members and society in order to deliver better buildings and places, stronger communities and a sustainable environment. Being inclusive, ethical, environmentally aware and collaborative underpins all that we do.
    K
    K
    Senior Campaign ManagerKraft Foods Inc.
     - Uxbridge, United KingdomFull Time
    "Keep Singing Keep, Team GB Pumped" and "Postcards" were Cadbury Dairy Milk campaigns that aimed to get the nation to show their support for Team GB. They were two of the key activations in Cadbury's London 2012 Olympic Games sponsorship
Skills
  • Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Digital Marketing
  • Brand Marketing
  • Event Organisation
  • Brand Management
  • Communications
  • Campaign Management
  • Brand Strategy