Maxwell Logan

Maxwell Logan

Creative DirectorLondon, United Kingdom
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Connections
Samuel Wallbank
Jordan Core
Sara Hill
Maxwell Logan

Maxwell Logan

Creative DirectorLondon, United Kingdom
About me
If you’d like more information or to discuss commissions and collaborations, please don’t hesitate to reach out.
Projects
  • L'Agent by Agent Provocateur
    L'Agent by Agent ProvocateurEvolving a wholesale range into a credible brand Diffusion line L’Agent by Agent Provocateur is aimed at a wider, more price-sensitive audience than its “elder sister” brand.  When I joined the company in autumn 2013, stand-alone boutiques and e-commerce had been directed to launch within a year. A logo and core colour, brand advocacy website and campaign photography had been established that did not adequately meet the demands of a retail brand aimed at a savvy, 20-something audience.
  • Agent Provocateur – Wanted Badly
    Agent Provocateur – Wanted BadlyA Valentines mystery Agent Provocateur’s S/S 2015 collection borrows inspiration from the mercurial female characters of crime thrillers by David Lynch and Brian de Palma. Casting Naomi Campbell in the role of femme fatale, the campaign art direction follows her trail as she executes a crime of passion.
  • Umbro Speciali '92 Collection
    Umbro Speciali '92 CollectionRedefining a British footballing icon 2012 marked the 20th anniversary of iconic football boot, the Speciali. Recognising an opportunity, Umbro designer Dan Farron and I teamed up to present a campaign proposition to the brand's creative director.  Selecting five silhouettes from the Umbro archive, we presented a premium leather collection that would align Umbro’s long-term “Tailored By” strategy while celebrating the craft, innovation, and history of the boot that embodies Umbro’s approach to t
Projects credited in
  • Spring Knitwear Shoot for OMNES
    Spring Knitwear Shoot for OMNESA beautiful, soft Spring Knitwear Shoot for OMNES - Photographer Jacquetta Clark Creative Director Maxwell Logan Styling & Brand Isobel Walker Model Sophia Roberts Models1 - - #JACQUETTA #fashion #fashionphotography #fashionphotographer #londonphotographer #femalephotographer #creativephotography #editorialphotographer #campaignphotographer
  • Reiss Parfum Launch
    Reiss Parfum Launch
  • Agent Provocateur - VIP Playing Cards
    Agent Provocateur - VIP Playing CardsTaking inspiration from the AW14 collection a series of erotic and playful playing cards for VIP clients embodying the spirit of Agent Provocateur.
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Work history
    Agent Provocateur logo
    Agent Provocateur logo
    Head of ArtAgent Provocateur
    London, United KingdomFull Time
    REISS logo
    REISS logo
    Art DirectorREISS
     - London, United KingdomFreelance
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Skills
  • Fashion
  • Advertising
  • Film
  • Marketing PR
  • Print Design
  • Art Direction
  • Design
  • 360 Branding
  • Brand Creative Strategy
Education
    London Design Biennale logo
    London Design Biennale logo
    Art FoundationLondon Design Biennale
     - London, United Kingdom
    Art Foundation