I am a fourth-year University of Edinburgh student with a dual-degree in Business and Marketing, interested in the application of advertising, print and digital social media marketing, and behavioural economics within creative fields. Outside of university, I love all things fashion, painting, creatively directing editorial photoshoots and social media. For more information, contact me with any inquiries over at firstname.lastname@example.org
- MODERN RENAISSANCE : EditorialFor this editorial, I acted as a casting director and hired all models for the photoshoot. I managed a PR team to correspond with all participants and ensure high levels of organisation. Finally, I created the media plan and selected all images that were posted across the ECFS socials.
- VOODOO ROOMS : EditorialFor this editorial, I acted as a casting director and hired all models for the photoshoot, ensuring the most inclusive cast that authentically represents the ethos of ECFS. I managed a PR team to correspond with all participants and ensure high levels of organisation. Finally, in this editorial, I additionally acted as model and stylist.
- WHO ARE WE? : ECFS EditorialI acted as a creative arts director for this editorial, devising the social media and arts strategies to introduce our team to the Edinburgh Community. I wanted to encourage all models and team members to embrace their individuality, wearing outfits that represent their most authentic selves. I oversaw a team that corresponded with venues and models, ensuring upmost organisation during the event and post production.
Projects credited in
- Hirestreet UK x ECFS sustainable fashion show at the New York Times Climate Hub, COP26I was delighted to be involved in the sustainable fashion showcase at the New York Times Climate Hub at COP26, working as part of the Edinburgh Charity Fashion Show (ECFS) team. So, so lucky to be working in a space designed by Es Devlin! A big thank you to Hirestreet UK for enlisting our help in putting on a wonderful show which showcased some exciting new designers including Inga Kovalerova and Bellanude, alongside sustainable fashion enterprise Hirestreet UK. Thank you also to the talented s
Model Casting DirectorEdinburgh Charity Fashion Show
Edinburgh, United KingdomFreelance
In this role, I am responsible for casting all models, on the lookout for new faces who embrace self love as their mantra and revolt against traditions of model requirements. I hired and manage a team that follows the ethos of ECFS; we believe that modelling has no shape or size, and we ensure ECFS will have the most inclusive group of models to date for the Spring 2022 show. I have managed castings and selected models for the COP26 Climate Summit, in partnership with the NYTimes Climate Hub x HireStreet, in which sustainable designers from the United Kingdom were showcased.
Director of Marketing and Social MediaEdinburgh Charity Fashion Show
Edinburgh, United KingdomFreelance
In this role, I manage the marketing, social media and oversee the events team, working closely with the Creative and Production Directors to implement the creative vision for the runway event. I have hired my team to collaboratively work together to execute innovative content and ideas, corresponding with the Fashion and Arts teams to execute media plans. • Developed creative social media strategy for ECFS initiatives across Instagram and Facebook platforms • Created first ever Influencer Marketing program for ECFS • Organised monthly social media content calendar across Facebook and Instagram • Shifted media strategies to be based on data; created all social media KPIs, reports and recaps • Supervised Social Media Executives and Creative Executives during content creation and PR outreach
+ Show more
- Contract Negotiation
- Media Planning
- KPI Reporting
- Data Analytics
- Social Media
- Influencer Marketing
- Creative Art Direction
- PR Strategy
- Marketing PR
- Microsoft Office