mayssa fayad
Available

mayssa fayad

Fashion Commercial, buyer and brand managerBeirut, Lebanon
+ Info

4

Connections
Francis Lane
Lauren Dyer
Yasmeen Ayyashi
mayssa fayad
Available

mayssa fayad

Fashion Commercial, buyer and brand managerBeirut, Lebanon
About me
Experienced Commercial Director with a demonstrated history of working in the apparel and fashion industry. Skilled in Digital Strategy, Sales, Market Research, Management, with a Master's degree focused in Fashion Brand Management from Polimoda.
Work history
    j
    j
    commercial directorjessica k
    Beirut, LebanonFull Time
    - Handling all wholesale accounts, seeking for new potential buyers and managing all relations with current retailers. - Managing Jessica K’s online store and website‘s content. - Managing the showroom: visual merchandising, stock control, customer relationship. - Developing the brands’ marketing and advertising strategy through PR, event planning and digital communication. - Supervising all creative content and community management on social media accounts. - Preparing seasonal reports on collection’s performance by regularly following up on all sales. - Taking part in the creative process of collections: researching for trends, creating mood boards and managing the collection’s merchandising division. - Planning seasonal look-book photoshoots : art direction, coordination with photographer, stylist and models.
    A
    A
    BUYER AND BRAND MANAGERAishti
     - Beirut, LebanonFull Time
    STORE MANAGEMENT, PLANNING,BUYING, VISUAL MERCHANDISING,MARKETING. o Leaded the opening of the first The Kooples boutique in Beirut in terms of orders, stock, team’s products knowledge, internal working procedures, visual merchandising and brand image. o Supported the sales team with selling products in the store o Visited the stores on a daily basis to ensure that all quality and operational standards (ambiance, display, staff appearance and attitude) in the stores are maintained and in line with the company’s expectations. o Motivated and trained the SAs on how to professionally sell, cross sell, up sell, push slow-moving items. o Guaranteed clients loyalty by offering the best customer service in store. o Studied consumers’ demands by preparing, reviewing and analyzing various reports on the sales, size, quantity, year vs. year, profits, and losses; in order to prepare the best buying selection for the upcoming season. o Followed up daily on sales and ensured targets are reached o Monitored stock levels at various branches and reallocated merchandises according to sales statistics and consumer demand. o Stayed up-to-date on new trends, new hits and up-coming brands by continuously reading fashion magazines, surfing sites and monitoring international markets o Prepared seasonal trend reports and trainings to present to the sales team. o Prepared budgets based on previous sales and brand performance. o Traveled on buying trips to attend showrooms, meet with suppliers and place orders. (inc.Tranoi, Who’s next in Paris ;Coterie NYC ) o Post buying: followed up on orders, payments and shipments and deliveries. o Coordinated with the marketing department for promotion activities to increase awareness (Instagram, Aishti blog, Facebook, event planning, billboards and magazines)
Skills
  • 2+ Years Managing Consumer Brands
  • Fashion Buyer
  • Marketing
  • Sales
  • 2+ Years Experience in Social Media
  • Client Management Skills
  • Team Worker
  • Excelent Social Skills
  • Fashion Retail Merchandising
  • Business Organizational Skills
Education
    P
    P
    Masters in Luxury Brand ManagementPolimoda Institute of Design and Marketing
    Italy