Work history
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commercial directorjessica k
Beirut, LebanonFull Time
- Handling all wholesale accounts, seeking for new potential buyers and managing all relations with current retailers.
- Managing Jessica K’s online store and website‘s content.
- Managing the showroom: visual merchandising, stock control, customer relationship.
- Developing the brands’ marketing and advertising strategy through PR, event planning and digital communication.
- Supervising all creative content and community management on social media accounts.
- Preparing seasonal reports on collection’s performance by regularly following up on all sales.
- Taking part in the creative process of collections: researching for trends, creating mood boards and managing
the collection’s merchandising division.
- Planning seasonal look-book photoshoots : art direction, coordination with photographer, stylist and models.
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BUYER AND BRAND MANAGERAishti
- Beirut, LebanonFull Time
STORE MANAGEMENT, PLANNING,BUYING, VISUAL MERCHANDISING,MARKETING.
o Leaded the opening of the first The Kooples boutique in Beirut in terms of orders, stock, team’s products knowledge, internal working procedures, visual merchandising and brand image.
o Supported the sales team with selling products in the store
o Visited the stores on a daily basis to ensure that all quality and operational standards (ambiance, display, staff appearance and attitude) in the stores are maintained and in line with the company’s expectations.
o Motivated and trained the SAs on how to professionally sell, cross sell, up sell, push slow-moving items.
o Guaranteed clients loyalty by offering the best customer service in store.
o Studied consumers’ demands by preparing, reviewing and analyzing various reports on the sales, size, quantity, year vs. year, profits, and losses; in order to prepare the best buying selection for the upcoming season.
o Followed up daily on sales and ensured targets are reached
o Monitored stock levels at various branches and reallocated merchandises according to sales statistics and consumer demand.
o Stayed up-to-date on new trends, new hits and up-coming brands by continuously reading fashion magazines, surfing sites and monitoring international markets
o Prepared seasonal trend reports and trainings to present to the sales team.
o Prepared budgets based on previous sales and brand performance.
o Traveled on buying trips to attend showrooms, meet with suppliers and place orders. (inc.Tranoi, Who’s next in Paris ;Coterie NYC )
o Post buying: followed up on orders, payments and shipments and deliveries.
o Coordinated with the marketing department for promotion activities to increase awareness (Instagram, Aishti blog, Facebook, event planning, billboards and magazines)
Skills
- 2+ Years Managing Consumer Brands
- Fashion Buyer
- Marketing
- Sales
- 2+ Years Experience in Social Media
- Client Management Skills
- Team Worker
- Excelent Social Skills
- Fashion Retail Merchandising
- Business Organizational Skills
Education
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Masters in Luxury Brand ManagementPolimoda Institute of Design and Marketing
Italy