Dedicated, organized and enthusiastic Producer with 10+ years of experience in marketing & advertising looking to leverage my project management, communication skills and creative processes knowledge in Film & TV industry. Demonstrated track record in delivering quality content, stakeholders management and building a supportive creative environment. Keen adept of cross-functional collaboration to deliver outstanding results, bring structure into process and sustainable production.
I bring my talents of project management, organisation and sense of ownership to every project, small or big. People I work with call me 'an organizational wizard', as I always stay on top of comms with stakeholders, be on top of the timelines, bring structure to unfamiliar tasks and always looking for creative solution to make things happen.
In my work I value freedom to be yourself, creative energy and inspiring projects alongside with talented people. I've always wanted to work in the Film industry as it’s perfectly align with my passion for Film & TV and my why to transform the creatives’ lives while using my talent for Effective Creative Project management. I am confident I can bring value, new perspective and new solutions to the Film & TV industry.
I am more than happy to make new connections with people in Film & TV so don't hesitate to get in touch via email: mayya.lukianenko@gmail.com or message me on Linkedin.
Work history
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Strategic Planner & Creative Studio ManagerLibertex Group
- MontenegroFull Time
As key liaising organiser within the in-house creative agency, my role includes working as a Creative Strategic Planner, a Research Developer for worldwide financial markets (CySec, CIS, LatAm, Asia) as well as an Creative Studio Manager of cross-functional tasks delivering final creative products according to the needs of stakeholders in offline and digital channels.
-Developed and supervised the paid acquisition campaigns lifecycle (planning, production and performance) of the in-house creative agency - Creative Studio.
-Managed Creative Studios’ projects and workflow with cross-functional (Product, Translation, Legal, Sales, Product and Data Science) teams.
-Developed and established a structured form of the creative brief within the Creative Studio, involving inner stakeholders (SEM, SEO, SMM, Affiliates, Media, PR & Sponsorship teams) to follow the briefing process.
-Held a proven track record of creating digital strategies and delivering ad campaigns for various countries and brands.
-Conducted market research, competitive analysis and insights development for worldwide financial markets (CySec, CIS, LatAm, Asia).
-Supervised concepts, copy, and designs to align them with the brief. End-to-end management of advertising campaigns across OOH, print and PR
-Tracked and managed creative projects progress via Slack, Notion, Jira.
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Creative StrategistFreelance
- RussiaFreelance
-Managed and successfully contributed to strategic planning, creative briefings and market researches for up to 5 projects per month.
-Provided a tender-winning advertising strategy campaign.
-Executed market research and competitive analysis for brands like Coca-Cola, Google, Nivea, Tele2, Castorama.
-Developed creative briefs and shared them with teams in an informative and inspirational way.
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Skills
- Team Coordination
- Creative Briefing
- Project Management
- Creative Campaigns
- Creative Production
- Resource Management
- Video Production
- 360 Campaigns
- Production Management
- Schedule Management
Education
Master of ArtsSotheby's Institute of Art
- London, United Kingdom
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Bachelor in advertising and PRNational Research University - Higher School of Econmics
- Moscow, Russia