Experienced digital lead working both agency and client side for global brands and start-ups in the US and UK such as Sky, Mercedes, Kellogg’s, COTY, Symprove, Curated Crowd and more. Excels in multi-channel integrated strategies, data insights and developing roadmaps and leading ways in which digital can improve and transform a business whilst maintaining ROI goals. Leading insights and innovative solutions to inform strategic decision-making to win and retain customers. Influential and passionate Head of Marketing of Bloom UK, a professional women’s network taking action on gender equality and diversity. Creator and blogger of the Happy New Mum community which aims to raise awareness of maternal mental health. WACL (Women in Advertising and Communications) Future Leader Award Winner 2019. A member of FUTURES network which supports younger women in their careers.
Work history
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Head of GrowthHistory Hit TV
London, United KingdomFull Time
Head of Marketing (Volunteer)Bloom UK
London, United KingdomFreelance
Lead the channel strategy and audience-first approach to drive growth through owned and non-paid channels
Preparing and managing monthly and annual plans for comms / PR
Setting, monitoring and reporting on team goals
Build relationships with partners to collaborate on content
Design and lead branding and positioning content strategies for all channels; website, social, newsletter, events, outdoor, search
Identify opportunities to reach new market segments and expand market share
Lead a team to deliver on qualitative and quantative KPIs
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Skills
- Digital Marketing
- Innovation
- Strategy
- Consulting