Assist Senior Fashion Editor in translating the collection into inspiring content by creating edits, fashion direction for shoots as well as (assistant) styling. Liaising with Content Manager to identify storytelling opportunities, with Buying Department to ensure shoppability of the featured products as well as coordinate samples for main Seasonal Campaigns and Lookbooks. Responsible for editing, storytelling and fashion direction for COS Childrenswear. Oversee tasks Fashion Intern
Currently Content Editor on FOFA (Future of Fashion in Africa), the first digital platform that delves into the continent’s fashion industry from the inside out. www.thefofa.com I created content for photography duo Vilain & Gai with their online platform that focuses on ‘consuming men’ or the sexualisation of men, as a response to the way women are nowadays being portrayed in the media. I was responsible for interviewing, transcribing and writing some of their editorial pieces on the 'Meatball Monday' and 'Feminazi Friday' sections www.vilaingai.com
Part of the Brand Innovation department, working on Vlisco Stories, an online storytelling platform that motivates people to share their stories and personal experiences on Vlisco fabrics and African culture. I was also the Content Writer for African Prints Today, a non-branded fashion blog in collaboration with some of Africa’s biggest fashion and style bloggers and co-ordinating its social media account.
Writing and distribution of press releases, market analysis for mens grooming market, liaising with suppliers, writing product copy, creating brand awareness by introducing retailers and media to Swagger, assisting in co-ordination of promotional activities. Achievements: Full page feature in Package Design Magazine, and several other press coverage.
Major courses: - Scriptwriting for Advertising, Film and Television - Film and Video Design, - TV Program Workshop Non-major (optional) courses: - Survival Korean Language - Korean Cinema and Modernization - Critical Thinking and Creative Reasoning