Meg Lucas

Creative Copywriter

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-
6 Connections
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Projects credited in

About me

I’m a versatile creative and copywriter with a strong background in social media and digital content. Since graduating with a BA (1:1) and MA in English Literature in 2012, I’ve worked in a number of dynamic marketing and communications roles, developing a deep understanding of how content works (or doesn’t!) everywhere it appears. Based in London, I’m available for freelance projects in copywriting, creative direction, social media and content strategy, in-office or remotely.

Locked Pro Plan feature

Skills

  • Copywiting
  • Content Consultant
  • Content Creatiion
  • Content Strategy
  • Social Media
  • Creative Direction

People I’ve worked with

Companies I’ve worked with

  • F

    Freelance

    • Pai Skincare

      Pai Skincare

      • Hair, Beauty & Cosmetics
    • R

      Revolution Beauty Ltd

      Work history

      Currently

      Creative Copywriter

      Freelance

      Jan 2019
      • London, United Kingdom
      • Freelance
      • Specialising in skincare and cosmetics, I’ve written in almost every format and voice (and about every buzz-worthy ingredient) for Unilever, Phillips, Burt’s Bees, Nivea, REN Skincare, Pai Skincare and Revolution Beauty. I’ve also worked on copywriting projects for brands in health, wellness, fitness and food. I can help with copy for your: - Campaign - Website - Email - CRM - SEO - Social Media - Product Description - Pack Copy - Storyboard or Script - Presentation or Internal Communications - Brand Guidelines or Mission Statement - Tone of Voice - Strapline - Press Release - Blog Post

      2018

      Global Content Editor

      Revolution Beauty Ltd

      Nov 2017 - Dec 2018
      • London, United Kingdom
      • Full Time
      • Global content strategy for Revolution, Revolution PRO, Obsession and Revolution Skincare. Establishment and guardianship of distinct but unified new TOV for each sub-brand. Copywriting for product, newsletters, print materials, web, press releases, videos and story boards. Influencer outreach, conceptualisation, casting, production and creative direction for visual campaigns.

      2017

      Content & Social Media Manager

      Pai Skincare

      Sep 2015 - Nov 2017
      • London, United Kingdom
      • Full Time
      • Ownership of Pai’s social media strategy [organic and paid] and creative content. Copywriting for newsletters, print materials, web copy and campaigns including outdoor advertising. Conceptualisation and coordination of creative including video and photography. Management of social marketing agency, digital/CPC advertising and content creation budgets. Negotiation of brand partnerships, influencer outreach and online PR.

      Education

      Currently

      BA (Hons) English Literature (1:1)

      Queen Mary University of London

      Sep 2008
      • London, United Kingdom

      2012

      MA English Literature

      Queen Mary University of London

      Sep 2011 - Jun 2012
      • London, United Kingdom
      ;