I’m a versatile creative and copywriter with a strong background in social media and digital content. Since graduating with a BA (1:1) and MA in English Literature in 2012, I’ve worked in a number of dynamic marketing and communications roles, developing a deep understanding of how content works (or doesn’t!) everywhere it appears. Based in London, I’m available for freelance projects in copywriting, creative direction, social media and content strategy, in-office or remotely.Locked Pro Plan feature
Specialising in skincare and cosmetics, I’ve written in almost every format and voice (and about every buzz-worthy ingredient) for Unilever, Phillips, Burt’s Bees, Nivea, REN Skincare, Pai Skincare and Revolution Beauty. I’ve also worked on copywriting projects for brands in health, wellness, fitness and food. I can help with copy for your: - Campaign - Website - Email - CRM - SEO - Social Media - Product Description - Pack Copy - Storyboard or Script - Presentation or Internal Communications - Brand Guidelines or Mission Statement - Tone of Voice - Strapline - Press Release - Blog Post
Global content strategy for Revolution, Revolution PRO, Obsession and Revolution Skincare. Establishment and guardianship of distinct but unified new TOV for each sub-brand. Copywriting for product, newsletters, print materials, web, press releases, videos and story boards. Influencer outreach, conceptualisation, casting, production and creative direction for visual campaigns.
Ownership of Pai’s social media strategy [organic and paid] and creative content. Copywriting for newsletters, print materials, web copy and campaigns including outdoor advertising. Conceptualisation and coordination of creative including video and photography. Management of social marketing agency, digital/CPC advertising and content creation budgets. Negotiation of brand partnerships, influencer outreach and online PR.