About me

I’m a versatile creative and copywriter with a strong background in social media and digital content. Since graduating with a BA (1:1) and MA in English Literature in 2012, I’ve worked in a number of dynamic marketing and communications roles, developing a deep understanding of how content works (or doesn’t!) everywhere it appears. Based in London, I’m available for freelance projects in copywriting, creative direction, social media and content strategy, in-office or remotely.

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Projects credited in

• 1

  Revolution Skincare - Brand LaunchConcepts & execution of a visual identity for this new skincare brand across all platforms including production, styling and art direction of a 2 day shoot. Promoting authenticity through non-models and zero skin retouch.
• 9

  Obsession Beauty - Brand LaunchConcepts & execution of a visual identity for this new make up brand across all platforms including production, styling and art direction.
• 2

  Revolution Beauty - Foundation launch campaignConcepts, production and art direction of stills and motion over a 2 day shoot with 24 non-models promoting authenticity and diversity with a zero skin retouch policy.

Work history

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Creative CopywriterFreelance
Jan 2019London, United KingdomFreelance
Specialising in skincare and cosmetics, I’ve written in almost every format and voice (and about every buzz-worthy ingredient) for Unilever, Phillips, Burt’s Bees, Nivea, REN Skincare, Pai Skincare and Revolution Beauty. I’ve also worked on copywriting projects for brands in health, wellness, fitness and food. I can help with copy for your: - Campaign - Website - Email - CRM - SEO - Social Media - Product Description - Pack Copy - Storyboard or Script - Presentation or Internal Communications - Brand Guidelines or Mission Statement - Tone of Voice - Strapline - Press Release - Blog Post
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Global Content EditorRevolution Beauty Ltd
Nov 2017 - Dec 2018London, United KingdomFull Time
Global content strategy for Revolution, Revolution PRO, Obsession and Revolution Skincare. Establishment and guardianship of distinct but unified new TOV for each sub-brand. Copywriting for product, newsletters, print materials, web, press releases, videos and story boards. Influencer outreach, conceptualisation, casting, production and creative direction for visual campaigns.

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Skills

• Copywiting
• Content Consultant
• Content Creatiion
• Content Strategy
• Social Media
• Creative Direction

Education

BA (Hons) English Literature (1:1)Queen Mary University of London
Sep 2008London, United Kingdom
MA English LiteratureQueen Mary University of London
Sep 2011 - Jun 2012London, United Kingdom