About me
Manchester, UK based with seven years experience creating and supporting audience and idea led stories across copy, communications and content for fashion, culture, design and social organisations.
Clients include adidas, Dazed Studio, Manchester Fashion Institute, New Balance, Nike, ArtsEmergency and Creative Folkestone.
Projects
- adidas SL 72: Born from Sport, Forged in CultureSporting spurred, lifestyle laced; now a humble ringleader in adidas’ archival bring backs, the SL 72 RS Sneaker is the agile symbol of such storied cultural significance – a kingpin forged in the tracks of Olympic greats. Introduced for the 1972 Munich Olympics, the label’s SL series – two small letters that were soon to be anchored in a decade’s long trail blaze – was born, crafting the first ‘Super Light’ running model under the banner of their Originals subsidiary, a strand that has since s
- Saul Nash AW23According to Saul Nash, gone are the days of simply walking down a catwalk. For him, liberal dancing and manoeuvring piles of ink black sand was much more befitting to the occasion. As a choreographer as well as a designer, there seems no true style to him without fulfilling purpose. Since 2018, Nash has been studiously examining the relationships between clothing and the moving body. With his Saul Nash AW23 collection Juxtaposition, he further explored this narrative and adapted it to the m
- Westminster Menswear Archive: Shifting the Tectonic Plates of Educational TraditionAdjacent to the rolling greens of Northwick Park, Northwest London’s suburbs may not be home to internationally leading arts scholarship at first thought. But nestled within, stands the architectural behemoth of the University of Westminster’s Harrow campus, with its Westminster Menswear Archive garnering a reputation now shifting the tectonic plates of educational tradition. On a truly British spring day – think struggling sunlight and clouds teetering on the brink of an unexpected downpour –
- Lunch with Louise ChenFor Louise Chen, conversation over a Springtime menu offer a moment of respite amid a busy schedule. Off the back of international festivals and gigs, away from energetic sets and sweating crowds, the peace of dining welcomes a rekindling with homely pleasures – the cocooning embrace of a Tekla blanket, the crisp salt on seared asparagus, and the smell of blooming flora. Today, the Luxembourg native is in Edinburgh for her first Boiler Room set. Sentimental and affable, the “half French, half Ta
- Marc Jacobs SS23 ShowAfter the passing of Dame Vivienne Westwood last December, Marc Jacobs was just one of the thousands who shared tributes to the iconic designer on Instagram. With the hashtag #anotherherogone, the shirt in Westwood’s portrait read: ‘be reasonable, demand the impossible.’ With this in mind, it was Jacobs who excelled at capturing the near impossible with his new Spring 2023 offering. Titled Heroes in an ode to the late Mother of Punk, the collection was a masterful lament not only in aesthetic
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Work history
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Copywriter and EditorFreelance
Manchester, United KingdomFreelance
- Research, editing and editorial copy clients include: Dazed Studio, FG_UK, Kaltbult, Polyester Zine, Glamcult, Schön Magazine, Pearl Academy Mumbai, Coeval Magazine, CRISIS, Homotopia, Manchester Fashion Institute.
- Speaker at the Manchester Fashion Institute.
- Guest lecturer and speaker at UWE Bristol.
Midweight Creative CopywriterSEVENSTORE
- Manchester, United KingdomFull Time
- Overseeing all global copy as lead writer across digital, editorial, e-commerce, video and events,
ensuring impeccable spelling, grammar and TOV for 100+ clients across six continents.
- Pitching, supporting and delivering timely market leading campaigns and content with internal and external teams, in line with strict embargo’s.
- Solely developed now company wide readership profiles and strategy plans by collating data using Google Trends and Analytics to plot, differentiate and sustain digital content delivery with a distinctive,
audience-centred USP.
Average global readings then grew (average) 12% across content and female readers by +6% YOY, expanding into two new continents for the first time.
- Solely building and coding all digital content pages (text, video and image) using internal CMS.
- Leading the writing sub-department through daily workload delegations, weekly meetings and monthly performance check-in’s.
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Skills
- Copywriting
- Copyediting
- Content Strategy
- SEO Copywriting
- Interview Transcribing
- Art Direction
Education
BA (Hons)Manchester School of Art
- Manchester, United Kingdom
Art Direction, 2:1
Foundation DegreeUniversity for the Creative Arts
- Canterbury, United Kingdom
Fashion Promotion, Distinction
Awards
Judges Shortlist: Graphic DesignCreative Conscience
Judges Shortlist: UAL National Foundation ShowcaseUniversity of The Arts London (UAL)