Resourceful and innovative professional with 10+ years’ experience managing a variety of product categories and planning and developing product ranges by assessing customer demands and researching trends. Strategise and generate relevant content to optimise SEO. Ability to use Word Press and Shopify to formulate web copy. Conduct and collate detailed research tailored to audience preferences for all communication types including email and industry publications and maintain social media activity. An innovative and out of box thinker with ability to execute new concepts and provide high-quality deliverables that drives engagement and maximise consumer experience.
Work history
V
V
Virtual Marketing AssistantVarious
London, United KingdomFreelance
Social media content strategist for various small businesses and entrepreneurs.
• Created social media and content planner, posting regular content on Facebook, Twitter, LinkedIn and Instagram using Hootsuite and other social media management platforms.
• Built quarterly content strategy to increase following on all social media channels with average increase of 20%- 25% vs previous month.
• Manage business blogs, writing posts and recruiting freelance writers for others.
• General day to day admin duties including interview transcribing, research, website content creation and SEO optimisation.
F
F
Content Editor and Product WriterFashionizer
London, United KingdomFreelance
Write, edit, and produce various content types, such as email marketing, blogs, press releases, articles, and various online marketing materials. Compose blogs and articles based on targeted topics, including all desired SEO keywords and phrases.
• Generating dynamic and engaging editorial for new website ensuring all content is SEO optimised.
• Implement editorial strategy and adapting it for use across multiple social media platforms.
• Coordinate with design and marketing experts to create innovative content ideas and illustrate articles.
• Produce eloquent and accurate product copy utilising SEO guidelines to improve and maximise web traffic.
• Create content for multiple industry publications including Spa Business, European Spa ad Modern Spa.
• Collaborate with national and international industry brands including Six Senses, Harrods, The Connaught, and The Blue Lagoon to create engaging, relevant content.
+ Show more
Skills
- Copywriting
- Fashion Blogging
- Social Media Marketing
- Content Production
- Marketing
- Buying
- Digital Marketing
- Fashion Buying
- Marketing Strategy
- Fashion Styling
Education
Masters in Fashion JournalismLondon College of Fashion, UAL
London, United Kingdom
Bachelor of Arts English Literature University of Westminster
- London, United Kingdom