SEEN Connects has allowed me to experience so much, in such a short space of time. The past 12 months have been so colourful, allowing me to explore so many of my strengths and no two days have been the same - in the absolute best way! Managing influencer campaigns with brands such as Nike, Boohoo and eBay have allowed me to add producer, campaign management, event experience and so many other skills to my repertoire. Being knee deep in client liaisons, managing of multiple campaigns with a long list of influencers (all with different, specific needs) I’ve proved myself to not only be a team player, but someone who can react quickly in a fast paced environment and self manage as well as assisting others. As my first post-graduate experience, the continuous feedback I receive is based around my kindness. Something that I have actually come to be quite proud of. The team at Connects have shown me what it means to balance professional mannerisms with compassion, to be the people-pleaser as well as the data-driver. I can’t wait to take these skills above and beyond where they currently sit in my next position.
My 2 month Marketing internship at Elsie & Fred opened my eyes to how vast a job title can be. My responsibilities stretched from social media to liaisons with celebrity stylists, namely Dua Lipa for the Championship performance of ‘One Kiss’. I was able to secure 3 competition collaborations with festival giants (Outlook, Dimensions and Lovebox) to celebrate the summer, and indulged in brainstorming other innovative ways to get other brands attention - even including a piñata full of E&F goodies which was subsequently biked across London for dramatic effect. I coined the name ‘Jungle Punch’ for the summer collection: I assisted with this shoot; styled the model; built the area; shot and edited the promo video which eventually contributed to the graphics and branding of the overall look book/website. When finalising the mailing list (my own graphics used here) we created the first official ambassador list ‘Riot Girls’: a handful of consumers that we intend to support in their creative journey; not just in style but with their content also.
Being both front of house staff and behind the bar, you find yourself solely responsible for an experience the customer is expecting to have. From organisational skills to team playing when cleaning to the early hours of the morning, these job roles taught me how to listen to the body language and expectations of a consumer, encouraging me to think outside the box to make their experience an unforgettable one.
My retail jobs truly ignited my love for the psychology behind consumerism and what really catches a potential buyers eye. I was trusted to follow visual merchandising guidelines instore and guide consumers through potential outfits on a case by case basis; being observant of the consumers age and listening to their preferences, the consumer and I would have fun playing dress up, with a healthy purchase being the end result on the tills.
BA(Hons) Fashion Communication and Promotion: 1st Class