About me

A driven, enthusiastic individual with a background in Communications, PR and Events spanning London, New York and Sydney. I am adaptable and highly motivated, always ready to embrace new challenges and thrive working under pressure. Previous experience includes Marketing and Communications Coordinator at IMG Fashion in Sydney, working towards the event Mercedes-Benz Fashion Week Australia. Internships in New York, at Karla Otto PR, and London, towards various events and special projects.

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Work history

Marketing ManagerBroadwick Live
Apr 2022London, United KingdomFull Time
Leading and implementing creative marketing campaigns from development to launch for a selection of our portfolio of venues, delivering best in-class marketing campaigns to drive brand awareness, audience acquisition and sales enquiries. Building and communicating brand identity and ensuring consistency across marketing communications. Working collaboratively with design team and freelancers to build engaging content that presents the brands to the highest of standards. Delivering engaging comms plans across all relevant marketing channels to drive brand awareness, tracking performance and monitoring key metrics that align to our campaign objectives. Project managing capturing content in-event to successfully promote on-site activity to a range of audiences Annual budget management.
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Account ManagerEast of Eden
Mar 2019London, United KingdomFull Time
I manage numerous client accounts from a diverse range of sectors including luxury, lifestyle, consumer and charity. Developing and delivering communications strategies through strategic PR and events management: • Media management - Daily liaison with press, writing and researching press releases and case studies, both for charities - real life stories to show how funding has been used, and commercially - showing the success of the campaigns and events produced, selling in stories to the media, responding to journalist’s enquiries and proactively developing creative concepts to drive press coverage and brand awareness. • Account management - First point of contact for clients, discussing their needs and ensuring that campaigns directly meet their objectives and KPIs, developing campaigns for the charities such as Marie Curie, the Eve Appeal and Bowel & Cancer Research and commercial brands such as Wi-Ki-Woo hotel, Yogaline mats and Lilliana swimwear. Maintaining regular communications with clients, providing frequent reports depending on the needs of the client or campaign. • Event management - Organising events such as brand activations, awards shows, gala dinners, press launches and red-carpet events. Working towards a range of commercial and private events that were fundraising for charities such as Global Gift Foundation, Football For Peace, Style For Stroke Foundation and Pink Ribbon Foundation. Coordinating event collateral, sourcing goodie bags products, guestlist management, red carpet management and looking after talent and press. Distributing photocall notices and managing photographers at events. Post-event, selling in images and press releases to the media.

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Skills

• Event Management
• Public Relations
• Client Relations
• Media Relations
• Organisation
• Communications
• Project Management
• Digital Strategy
• Copywriting

Education

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Fashion Communication and PromotionUniversity of Huddersfield
Sep 2011Huddersfield, United Kingdom