Megha Sthankiya

Megha Sthankiya

Senior Culture StrategistLondon, United Kingdom
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Megha Sthankiya

Megha Sthankiya

Senior Culture StrategistLondon, United Kingdom
About me
Culture kid working everyday with the world’s biggest brands to elicit joy in people. Entertainment Specialist, with a focus on Gen Z 6+ years experience across Brand Partnerships, Experiential, Retail and Brand Purpose 3+ years experience in qualitative research, including co-creation and ethnographic interviews
Projects
  • #NSMasterclass
    #NSMasterclass
Projects credited in
  • #NSMasterclass
    #NSMasterclass
Work history
    The Marketing Store logo
    The Marketing Store logo
    Senior Culture StrategistThe Marketing Store
    London, United KingdomFull Time
    Helping clients build and grow culturally-relevant brands. Clients include: adidas (Football, Global) O2 (Brand Partnerships, UK) McDonalds (Brand Engagement, UK & Global)
    The Marketing Store logo
    The Marketing Store logo
    Culture LabsThe Marketing Store
    London, United KingdomFull Time
    Leading the agency’s audience engagement platform, Culture Labs. Award-winning qualitative methodology that gets to the DNA of a culture or community, including: Ethnographic research Influencer expert panels Co-creation facilitation Creative consultancy
Skills
  • Strategy
  • Strategic Branding
  • Creative Strategies
  • Content Strategies
  • Brand Partnerships
  • Culture Marketing
  • Cultural Insight
  • Cultural Anthropology
  • Cultural Trends
Education
    A
    A
    BScAston University
     - Birmingham, United Kingdom
    1st Class Economics & Management with Integrated Industry Experience
Awards
    H
    H
    Circle of ExcellenceHAVI
    Top 20 performer across the HAVI Employee Network (approx. 10,000 employees globally)
    D&AD logo
    D&AD logo
    Branded Content & EntertainmentD&AD
    For the relaunch of adidas Glitch, a digital-first campaign entirely co-created with London’s most influential football creators.