About me
Culture kid working everyday with the world’s biggest brands to elicit joy in people.
Entertainment Specialist, with a focus on Gen Z
6+ years experience across Brand Partnerships, Experiential, Retail and Brand Purpose
3+ years experience in qualitative research, including co-creation and ethnographic interviews
Work history
Senior Culture StrategistThe Marketing Store
London, United KingdomFull Time
Helping clients build and grow culturally-relevant brands. Clients include:
adidas (Football, Global)
O2 (Brand Partnerships, UK)
McDonalds (Brand Engagement, UK & Global)
Culture LabsThe Marketing Store
London, United KingdomFull Time
Leading the agency’s audience engagement platform, Culture Labs. Award-winning qualitative methodology that gets to the DNA of a culture or community, including:
Ethnographic research
Influencer expert panels
Co-creation facilitation
Creative consultancy
Skills
- Strategy
- Strategic Branding
- Creative Strategies
- Content Strategies
- Brand Partnerships
- Culture Marketing
- Cultural Insight
- Cultural Anthropology
- Cultural Trends
Education
A
A
BScAston University
- Birmingham, United Kingdom
1st Class Economics & Management with Integrated Industry Experience
Awards
H
H
Circle of ExcellenceHAVI
Top 20 performer across the HAVI Employee Network (approx. 10,000 employees globally)Branded Content & EntertainmentD&AD
For the relaunch of adidas Glitch, a digital-first campaign entirely co-created with London’s most influential football creators.