Passionate marketing professional dedicated to crafting innovative solutions that deliver measurable results. Proven ability to elevate brand awareness, drive engagement, and exceed client expectations. Experienced in developing and executing impactful campaigns across diverse platforms. Eager to leverage my skills and enthusiasm to contribute to a market-leading company in the advertising sector.
Work history
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Marketing & Events Experience Summer InternLlandaff Cathedral
- Cardiff, United KingdomInternship
• Lead the development and implementation of a volunteer experience pilot program,
encompassing all aspects of volunteer engagement, from recruitment and training to onboarding
and vacancies promotion.
• Developed and executed a social media strategy that successfully promoted the Llandaff Cathedral
Festival (22% increase in reach, and 53% in engagement).
• Developed a comprehensive signage system for the cathedral, improving visitor navigation and
establishing a unified visual identity that reflects the cathedral's rebranding strategy.
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Marketing Executive (Remote)Monumental CLS
- Washington, United StatesFull Time
• Spearheaded the end-to-end development of the new company website, resulting in a 165% increase in organic traffic and a 35% rise in keyword rankings.
• Led the social media content creation and strategy, yieldingin a 57% rise in follower engagement, and 179% growth in our LinkedIn follower base.
• Streamlined email marketing campaigns, boosting click-through rates by 32% through personalized content and automated workflows, driving a 1.8% increase in conversion rates.
• Oversaw a rebranding initiative, working closely with a team of freelancers to develop a new brand identity, strengthening brand perception and reducing the sales cycle length by 33%.
• Developed and launched various advertising campaigns, increasing client acquisition by 9%, expanding into two new markets, and boosting demand in existing ones by 15%.
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Education
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MSc Events ManagementCardiff Metropolitan University
Cardiff, United Kingdom
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MSc Strategic MarketingCardiff Metropolitan University
- Cardiff, United Kingdom
Dissertation topic: The different consumer perceptions of e-servicescape for online retailers
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