I’m a senior creative with passion for filmmaking, innovation and brand love. I first became a business-chemist*, but learned along the way, that I’m more passionate about brands and why people follow them. There is a science behind why people love brands. Maybe the chemistry part is involved here.
I have a passion for digital channels and how they are shaping our communities. However, there is a lot of noise on the web. The overflow of content across all platforms leads to brands not getting any attention or recognition. This is the reason why I love branding. In this new world, it is the only element that can bring a human touch to any business.
Humanity matters more than ever before. Connecting to a brand, sparking emotions and building long-lasting relationships with customers are important factors for businesses today.
Why filmmaking? Through visual storytelling, people can connect with the product or service, feel part of a brand tribe and start to build a relationship.
More info: https://futurlead.com/medy-kale/
*yes, that’s a thing!
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