About me

Art Director for fashion brands and retailers who want to define their brand by capturing beautiful lifestyle imagery for multi channel campaigns. After 10 years art directing for heritage lifestyle brand White Stuff where I led multi-channel campaigns, I am now welcoming freelance opportunities, part time, or maternity cover positions within a retail/brand, catalogue or creative agency.

QuestionsProjectsExperienceTeam

Projects credited in

• White Stuff Summer 20 Campaign

Work history

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Art DirectorWhite Stuff
Jun 2011 - Jul 2020London, United KingdomFull Time
Art Direction, Production and project management of ATL and BTL brand campaign photography and content creation, including catalogue/print, PR, Wholesale, 3rd party, windows, in-store POS, web and film/moving image for social media content and e-comm. • Creative direction, art direction of stills and film/moving image • Conception of seasonal campaigns in line with Brand Strategy and maintaining brand identity through lighting, styling and set design • Brand identity projects in collaboration with internal departments and external agencies • Conception and creation of Brand Content both in-house and through external agencies • Moodboard and deck creation, pitching and presenting to board of directors • Collaboration with Design and Buying to covey seasonal messages, trends and end use whilst maintaining innovation and creativity through storytelling • Briefing stylists to create seasonal outfitting and fashion content for the brand • Catalogue management including pagination, repro and proof reading • Project management, Art direction and delivery of up to nine catalogues per year • Production, Art Direction and delivery of three PR shoots per year • Involvement in fashion shows, brand conferences, lookbooks and press events • Responsible for annual budget of up to £1m • Seasonal budget analysis and forecasting • Collaboration with Social Media Manager to create editorial content and increase brand awareness • Art Buying, model castings and finding new talent • Prop sourcing, set design and location scouting • Management of the E-comm studio and external photographic and production agencies • Regular updates of style guides and brand guidelines for consistent lighting, mood and poses • Overseeing image and sample process with 3rd party suppliers including Next and John Lewis Partnerships • Management of Creative Coordinator and Photo Sample Assistant

Skills

• E-commerce Campaigns
• Multi-platform Content
• Lifestyle
• Fashion
• Styling
• Retail Advertising
• Brand Campaigns

Education

BA Fine Art SculptureWimbledon College of Arts (UAL)
Sep 2001London, United Kingdom