Mel Wakely Mackay

Mel Wakely Mackay

Marketing Consultant - Digital & Experiential background but mostly digital nowLondon, United Kingdom
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Mel Wakely Mackay

Mel Wakely Mackay

Marketing Consultant - Digital & Experiential background but mostly digital nowLondon, United Kingdom
About me
I love live events, brands and culture so helping businesses in the events & entertainment industries is the perfect job for me. In 2016, I studied with Digital Mums on their Social Media Marketing: Associate Programme – adding some super ninja, strategic social media skills to my existing marketing skillset. In 2020, I invested in my personal development again with Emma Van Heusen’s Facebook ADcelerator course & now I also offer highly effective, strategic Facebook, and Instagram Advertising. Previously, I worked in experiential & PR agencies (including Cunning Stunts, RPM, JCPR, H&K and Unity), with household brands for over 15 years and loved agency life – the pitching, the late nights and parties. But then I got pregnant with my first son and the fast paced agency life lost its appeal. I approached a long time supplier and friend at Continental Drifts and offered to help them with their marketing and business development, which resulted in new client wins including PR firm Taylor Herring. It was at Drifts, while project managing and launching their new website, that I realised I needed to sort out my own digital and social media marketing skills. A friend in Walthamstow had done the pilot of Digital Mums Strategic Social Media course and recommended it to me – what a game changer! I developed a burning passion for digital marketing and realized, I could have flexible work to fit around my family but still something that I was passionate about. I secured my first social media/business development client in 2017 with Scene2 who design and build immersive events for brands. In the first year, I increased turnover by 50%. I knew I had a winning formula of strategically using social media plus business development tactics to land new clients and my agency was born.
Projects credited in
  • Warner Bros. - A Larger than life film launch
    Warner Bros. - A Larger than life film launchMarking the launch of The LEGO Movie 2 for Warner Bros. with a coffee shop built from oversized LEGO bricks Developed to provide a photo story for press and an immersive space for fans of the film franchise The pop-up toured Europe and was used at premiers in both Belgium and the Netherlands
  • Google Pixel 2 - Influential advocates
    Google Pixel 2 - Influential advocatesCreating an inspirational and ‘instagenic’ onboarding space for the Pixel 2 launch Enabling key influencers to use their new handset and experience the enhanced functionality of the camera first hand The space was designed to seamlessly incorporate other Google products - including the Home and Home Mini
  • Viacom - Defining the Art of Entertainment
    Viacom - Defining the Art of EntertainmentWorking with Viacom for the second year running to create an immersive space for their key stakeholders Hosted as the first event of the 2018 EMA weekend in Bilbao, the interactive exhibition showcased the ‘art of entertainment’ with exhibits ranging from Nickelodeon’s ‘Slime Zone’ VR to original costumes from iconic Paramount films
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  • Marketing Strategy
  • Strategic Marketing
  • Digital Marketing
  • Social Media Advertising
  • Social Media Marketing
  • Social Media
  • Social Media Management
  • Facebook Marketing
  • Instagram Advertising
  • Experiental Marketing
  • PR Strategy
  • Stunts
  • Creative Concepts
  • Business Development
  • Event Marketing
  • Event Management
  • Event Logistics
  • Event Communications
  • Facebook ADS
    Goldsmiths, University of London logo
    Goldsmiths, University of London logo
    BAGoldsmiths, University of London
     - London, United Kingdom
    Service agency of the yearIPM Awards
    This was for my client Scene2