I am a Creative Director with excellent project management skills and many years professional experience in advertising, integrated communication, digital design and branding.
My career ranges from permanent and freelance roles in award-winning agencies to small boutique studios as well as entrepreneur running an integrated creative agency.
I have worked in: food, beauty, charity, financial, art, wellness, fashion, healthcare, hospitality and automotive.
I am keen to stay up-to-date with current trends in design and technology. I am always on the lookout for opportunities to employ my experience, expand my knowledge and engage my creativity in new directions.
Recently I’m working on my new agency Choosy: a collective of creative freelancers with different skills working remotely around the world.
Projects
- PepsiCoI joined the PepsiCo Global Design team in Dublin team on a 3 month contract. I was responsible for the management and execution of comprehensive creative and design projects within the Global Beverage Group. I focused on key strategic projects as well as overseeing local market support. I worked on major brand design projects across the flavours part of the global brand portfolio (such as 7up and Aquafina). Inspiring and engaging cross-functional teams, I drove projects from ideation to execut
- Marine Stewardship CouncilThe Marine Stewardship Council is an international non-profit organisation. They recognise and reward efforts to protect oceans and safeguard seafood supplies for the future. For MSC Italy I deliver complete communication projects, including social media campaigns, original commercials for TV and cinema, institutional videos translated for the Italian market, press campaigns, pieces of guerrilla marketing, events, and public transport advertising including full dressing of the vehicle. I deliver
- Apps for GoodApps for Good is an technology education movement which prepares young people for the real world. Working alongside educators, they offer free, flexible courses that infuse digital learning with teamwork, creativity and entrepreneurship. I create, oversee and implement the branding for their primary annual event: The Apps for Good Awards.
- Digital Design (UI/UX)New website and e-commerce for AQUILANO.RIMONDI, is an Italian brand characterised by a contemporary design and a refined, artisanal touch. AQUILANO.RIMONDI is a well-established brand for sale in the most exclusive international luxury stores, fully satisfying the most demanding needs of the current market (design, fit, competitiveness and customisation possibilities).
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Work history
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Creative DirectorChoosy Agency Ltd
London, United KingdomFreelance
Design Director GlobalPepsiCo
- London, United KingdomFull Time
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Skills
- Fashion
- Advertising
- Branding
- Print Design
- Art Direction
- Design
- Creative Direction
- Print Campaigns
- Illustrator
- Indesign
- Photoshop
- UI Design
- Design Creative
- Digital Online Design
- Strategy
- Digital Marketing
- Content Creation
- Food Photography
- Graphic Design
- Communication
- Project Management
- Problem Solving
- Content Generation
- Ideas Development
- Branding Ideas
- Personal Branding