About me
Extensive social media experience having worked both agency and client side for over 10 years. With first-hand experience of being an “online influencer”, I have an authentic understanding of what it takes for a campaign to resonate with an influencer in order for them to tell the brand’s story effectively. I’m as comfortable leading a team from the front as I am presenting to the board - my passion is conveyed in every environment because I truly believe in the value of the work that I do.
Career highlights have included developing my own agency, launching multiple brands, securing funding and proving online demand to win shelf space in the offline retail environment. I’ve organised collaborations with some of the biggest online influencers in the world, produced international events and have been published in multiple publications, making me a great all rounder when it comes to strategy in the digital PR space.
Work history
Group Director of InfluenceSky
London, United KingdomFull Time
Responsible for the delivery of all influencer activity across the group, encompassing, entertainment, film and product.
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Freelance Influencer DirectorFreelance
- Reading, United KingdomFreelance
Working with agencies and brands to deliver best in class influencer activations with the view of establishing long-term relationships and value. Specialising in lifestyle, parenting, fashion and entertainment. Most recent clients have included Johnson’s, Samsung and Sky.
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Skills
- Social Media Marketing
- Marketing Strategy
- PR
- Social Activation
- Strategy
- Influencer Engagement
- Blogger Campaign
- Copywriting
- Strategic Planning