Melanie Press
Available

Melanie Press

Creative Director of multibrand retail & own labelLondon, United Kingdom
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Melanie Press
Available

Melanie Press

Creative Director of multibrand retail & own labelLondon, United Kingdom
About me
An industry expert: having worked in design during the 90's in NYC for Marc Jacobs & Ralph Lauren, then Cacharel in Paris, & Creative Director of Whistles in London, Melanie has knowledge of the global market place. A consultant on brands, Melanie brings forecasting wisdom to enhance brand traction. Communicating with retail, digital, merchandising, design & customers on a daily basis is key to the integrated service that she can provide. Since the entrepreneurial development of her own indie multi-brand in 2004, Melanie has cultivated brand relationships, specialising in emerging exclusives Some brands Melanie bought their first season: Belstaff womens, Daniella's Issa, Current Elliott, Golden Goose, Phoebe's Chloe, Isabel Marant, Acne.
Projects
  • Chloe girls, with Claire Waight Keller
    Chloe girls, with Claire Waight Keller
  • Buying season, here with Vanessa Bruno & Masscob
    Buying season, here with Vanessa Bruno & Masscob
  • Feature in US Vogue
    Feature in US Vogue
  • Directing lookbook shoot for own label
    Directing lookbook shoot for own label
  • POP UP for own label in NYC
    POP UP for own label in NYC
  • Hosting the Anna Mason S18 Pop Up
    Hosting the Anna Mason S18 Pop Up
Work history
    M
    M
    Consultant on Limited collectionMarks & Spencer
     - London, United KingdomFreelance
    Oversaw the selection of key pieces under the Creative Director Yasmin Yusef. Consulted on colour and fabrics for womenswear Limited collection. Market research, and retail analysis. Communicated with M&S suppliers, and oversaw fittings.
    Whistles logo
    Whistles logo
    Creative DirectorWhistles
     - London, United KingdomFull Time
    Creative Director of Whistles own brand & buying in. Responsible for the creative direction of all product areas & marketing. Communicating with merchandising, retail & product development. Selected the designer brands for buying in, and nurtured relationships to achieve the best possible product selection & exclusivity. Presented key trend direction to design team. Attended all fashion trade shows. Communicated with industry experts & press on behalf of the brand.
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Skills
  • Strategy
  • Building Relationships
  • Market Analysis
  • Fashion Buying
  • Creative Direction
  • Fashion Design
  • Creative Entrepreneur
  • Styling Direction
  • Trend Forecasting
  • Brand Creative Strategy
Education
    C
    C
    BA Hons Fashion Design with Marketing & ManagementCentral Saint Martins
     - London, United Kingdom