An industry expert:
having worked in design during the 90's in NYC for Marc Jacobs & Ralph Lauren,
then Cacharel in Paris,
& Creative Director of Whistles in London,
Melanie has knowledge of the global market place.
A consultant on brands, Melanie brings forecasting wisdom to enhance brand traction.
Communicating with retail, digital, merchandising, design & customers on a daily basis is key to the integrated service that she can provide.
Since the entrepreneurial development of her own indie multi-brand in 2004, Melanie has cultivated brand relationships, specialising in emerging exclusives
Some brands Melanie bought their first season: Belstaff womens, Daniella's Issa, Current Elliott, Golden Goose, Phoebe's Chloe, Isabel Marant, Acne.
Work history
M
M
Consultant on Limited collectionMarks & Spencer
- London, United KingdomFreelance
Oversaw the selection of key pieces under the Creative Director Yasmin Yusef.
Consulted on colour and fabrics for womenswear Limited collection.
Market research, and retail analysis.
Communicated with M&S suppliers, and oversaw fittings.
Creative DirectorWhistles
- London, United KingdomFull Time
Creative Director of Whistles own brand & buying in.
Responsible for the creative direction of all product areas & marketing.
Communicating with merchandising, retail & product development.
Selected the designer brands for buying in, and nurtured relationships to achieve the best possible product selection & exclusivity.
Presented key trend direction to design team.
Attended all fashion trade shows.
Communicated with industry experts & press on behalf of the brand.
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Skills
- Strategy
- Building Relationships
- Market Analysis
- Fashion Buying
- Creative Direction
- Fashion Design
- Creative Entrepreneur
- Styling Direction
- Trend Forecasting
- Brand Creative Strategy
Education
C
C
BA Hons Fashion Design with Marketing & ManagementCentral Saint Martins
- London, United Kingdom