Work history
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Marketing ExecutiveIshka
London, United KingdomFull Time
• Deliver a comprehensive multichannel marketing strategy for our full international events portfolio, including launching new events in Germany, Korea, Hong Kong and Tokyo that delivered on targets.
• End to end email campaign management for UK, EMEA, US & Asia including template design, segmentation, deployment and tracking.
• Implemented new CRM system including cleansing and migrating company data which has improved data segmentation, analysis and optimised sales processes.
• Responsible for all branding and campaign creatives, managing the development and delivery of all marketing materials including briefing external agencies.
• Develop and manage the social media calendar to engage target audiences
• Use analytics tools to monitor campaign performance and provide reporting and analysis against key metrics.
Achievements
• Increased average paying event attendee from 22% to 32% (yoy)
• Increased AOV from 80% to 87% of full ticket value.
Senior Marketing ExecutiveImmediate Media
- London, United KingdomFull Time
• Managed two brand extension projects including the launch of the Radio Times Guide to Films 2018.
• Planning and implementing marketing campaigns across multiple channels, including print, email, PPC and online ads for our e-commerce platform (Radio Times Shop) and our retail partnerships.
• Building and sending targeted email campaigns to increase customer engagement and drive OR, CTR and conversions.
• Managing CMS, curating content, creating landing pages and optimizing UX.
• Assisting with forecasting of revenue, contribution and budget delivery.
• Manage day-to-day running of Radio Times Shop including stock management, P&L reports, customer enquiries, logistics and systems management.
• Managing key relationships with retail partners including negotiating activity, creating and implementing marketing plans and continually assessing ROI.
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Skills
- Digital Marketing
- Project Management
- Marketing Strategy
- Campaign Management
- Analysis Reporting
- CRM
- Social Media
Education
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Bachelor of Arts (BA) University of Gloucestershire
- United Kingdom
BA(Hons) Marketing, Advertising and Communications 2:1