Melissa Cru
Available

Melissa Cru

Digital MarketerLondon, United Kingdom
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Lena Chun
Michaela Becker
Ioana Dumitrescu
Melissa Cru
Available

Melissa Cru

Digital MarketerLondon, United Kingdom
About me
Digital Marketer with 5 years of international cross-discipline experiences within advertising, sales, operations, art direction and brand creation in various markets. I specialise in driving brand awareness across global messaging channels while increasing brand engagement and reach.
Projects credited in
  • Amazon Kindle Paperwhite
    Amazon Kindle Paperwhite"Read whatever you want, wherever you want." Advertising campaign designed for the new Amazon Kindle Paperwhite. Produced while working in Berlin at dieckertschmidt.
  • Amazon Echo: Escape Room
    Amazon Echo: Escape RoomThe backstory What better way to solve the intricate puzzles of an escape room than to have a highly intelligent know-all assistant helping you along the way? When AKQA Portland asked us to create an escape room for the Amazon Echo—to be revealed at Comic-Con New York—we immediately knew that Alexa had to be part of the experience.
  • Amazon Prime Facebook Promo
    Amazon Prime Facebook PromoI wrote, designed, and art directed four sponsored Facebook ads for Amazon Prime. These were used not only to promote a free trial of the membership service, but also to test messaging and creative content.  Concept, shoot, and edit were all completed within three weeks. More info on my portfolio site
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Work history
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    Brand and Digital Marketing ManagerLogin Cycle Club
    Paris, FranceFreelance
    - Brand Conception: logo, narrative and identity. Creation of key design codes and brand DNA. - Design and art direction for the women's and men's collection, product development and merchandising of collection prototypes. - Digital strategy for social media channels and website through promotional content. Optimising conversion rates through implementation of SEM, paid social and Ux design improvements. - Owned the influencer marketing initiative which lead to an increase in brand awareness in the Asia Pacific region, the brand has recently expanded sales into Europe.
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    Business Development ManagerVe Global
     - Paris, FranceFull Time
    - Implementation of market prospection and overall sales strategy for the French market. - Conception of 360° media strategy proposals as well as consulting for digital marketing investment to clients across all sectors of activity. - Overseeing digital ad campaign launches. Comprising of programmatic display advertising, retargeting, paid social and web optimisation. - Brought in nearly 500 new qualified accounts into the team database. Added and closed contracts amounting to 60k in the sales pipeline.
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Skills
  • Branding
  • Brand Awareness
  • Sales
  • Social Media
  • Digital Strategy
  • Display Advertising
  • Product Design
  • Merchandising
  • Creative Direction
  • Social Media Marketing
Education
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    MSc International Luxury ManagementInstitut Français de la Mode
     - Paris, France
    Master of Science in International Fashion and Luxury Management.
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    BA International Business AdministrationThe American University of Paris
     - Paris, France
    Bachelor of Arts, Major in International Business Administration with a Minor in International Law.