About me

Digital Marketer with 5 years of international cross-discipline experiences within advertising, sales, operations, art direction and brand creation in various markets. I specialise in driving brand awareness across global messaging channels while increasing brand engagement and reach.

QuestionsProjectsExperienceTeam

Projects credited in

• 8

  Amazon Kindle Paperwhite"Read whatever you want, wherever you want." Advertising campaign designed for the new Amazon Kindle Paperwhite. Produced while working in Berlin at dieckertschmidt.
• 11

  Amazon Echo: Escape RoomThe backstory What better way to solve the intricate puzzles of an escape room than to have a highly intelligent know-all assistant helping you along the way? When AKQA Portland asked us to create an escape room for the Amazon Echo—to be revealed at Comic-Con New York—we immediately knew that Alexa had to be part of the experience.
• 9

  Amazon Prime Facebook PromoI wrote, designed, and art directed four sponsored Facebook ads for Amazon Prime. These were used not only to promote a free trial of the membership service, but also to test messaging and creative content.  Concept, shoot, and edit were all completed within three weeks. More info on my portfolio site

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Work history

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Brand and Digital Marketing ManagerLogin Cycle Club
Feb 2015Paris, FranceFreelance
- Brand Conception: logo, narrative and identity. Creation of key design codes and brand DNA. - Design and art direction for the women's and men's collection, product development and merchandising of collection prototypes. - Digital strategy for social media channels and website through promotional content. Optimising conversion rates through implementation of SEM, paid social and Ux design improvements. - Owned the influencer marketing initiative which lead to an increase in brand awareness in the Asia Pacific region, the brand has recently expanded sales into Europe.
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Business Development ManagerVe Global
Jul 2019 - Mar 2020Paris, FranceFull Time
- Implementation of market prospection and overall sales strategy for the French market. - Conception of 360° media strategy proposals as well as consulting for digital marketing investment to clients across all sectors of activity. - Overseeing digital ad campaign launches. Comprising of programmatic display advertising, retargeting, paid social and web optimisation. - Brought in nearly 500 new qualified accounts into the team database. Added and closed contracts amounting to 60k in the sales pipeline.

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Skills

• Branding
• Brand Awareness
• Sales
• Social Media
• Digital Strategy
• Display Advertising
• Product Design
• Merchandising
• Creative Direction
• Social Media Marketing

Education

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MSc International Luxury ManagementInstitut Français de la Mode
Sep 2015 - Feb 2017Paris, France
Master of Science in International Fashion and Luxury Management.
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BA International Business AdministrationThe American University of Paris
Sep 2011 - May 2014Paris, France
Bachelor of Arts, Major in International Business Administration with a Minor in International Law.