About me
I am a commercially driven, strategically creative early years advertising professional. I offer a full contribution of my skillset to drive growth in both teams and businesses, alongside my personal development.
A born visionary who can draw up new ideas and strategise new methodologies to bring planning processes to life, where I see the generation of new ideas and innovative solutions overtaking any possible areas of stagnation. I seek to learn at all levels, across all platforms, growing my skillset until it becomes an area of expertise.
Recently, I did an internship in Media Planning, discovering that this industry sustains, interests, and beneficially grows me. I thrive in environments that are active and futuristic, focusing on the generation of noteworthy outcomes.
A previous start-up Founder, with a business that failed in 2018/2019 several years after it was incorporated. I saw trends in international commerce markets, that were - and probably still are - ahead of UK markets. In this, I see the channelling of ideas, creativity, strategic planning, and all the soft skills of advertising were already established.
I look forward to connecting and exploring opportunities where I can continue to grow.
Work history
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Media PlannerJohn Ayling & Associates
- London, United KingdomInternship
During my time at JAA Media, I gained an understanding of the advertising industry and the planning methods that are used to successfully drive campaigns.
As part of my internship, I was tasked with planning a 2026 campaign for their client, Loake Shoes, using strategic thinking and creative planning to compile innovative ideas that matched up with the brand's consumer persona, whilst using targeting strategies to plan which channels of distribution would perform best. I sat in on meetings with OOH vendors, gaining insight into outdoor advertising. I further helped create client pitch presentations, highlighting social media channels I believed would drive KPIs according to past campaign successes, providing metrics to support my findings.
I was introduced to TGI software by Kantar and side-tasked with selecting ad creatives. I utilised Nielsen software to collate competitor data, to measure and scale up its spending across channels, and its performance across yearly Qs. I displayed complex data-driven insights through statistical models to present to clients and help drive decision-making.
Skills: Statistical Modeling • Strategic Planning • New Media • Advertising • Microsoft PowerPoint
• Media Planning • Microsoft Excel • Commercial
Awareness
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Journalist InternEMAP Publishing Ltd
- London, United KingdomInternship
As an assessed part of my NCT course, I wrote for a leading niche print media group, contributing to the editorial department of a government periodical. I worked on a lengthy article that covered the Right to Buy scheme. Utilising transcript software during phone interviews, made in-house visits to offices, and sent direct emails to think tanks, Head of Department MPs, the Department for Levelling Up, and to Sadiq Khan's office. I rewrote short press releases on changes of position and the bills passed through parliament.
Skills: Journalism • Press Releases • Public Affairs
https://www.lgcplus.com/services/housing/right-to-buy-undermines-housing-efforts-29-07-2024/
Education
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NCTJ Diploma in JournalismDarlington College
London, United Kingdom