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Melissa Hawkins

Freelance Music/Culture Consultant and Event Producer

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEvent Manager - Brand Consultant - Event Producer

About me

As an experienced music and culture marketing manager, Melissa has worked for leading brands in the music and culture sphere, most significantly a 4 year stint at Red Bull and RBMA. With experience across a whole range of projects including intimate artist led activations to music lectures, club nights and live shows, Melissa’s expertise covers a comprehensive range of skills from project management, event producing, brand music/culture strategy, artist booking and event curation.

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  • Events
  • Marketing PR
  • Music
  • Event Management
  • Culture Marketing
  • Music Marketing
  • Brand Experiential
  • Influencer Marketing

Work history


Culture/Music Consultancy and Event Producer


Feb 2018
  • London, United Kingdom
  • Freelance
  • Currently Freelancing for Brands, Artists, and Festivals. Work includes Music/Culture Strategy and Event Curation, Event Management, Artist Booking, and Event Producing.


Culture Marketing Manager Artist Marketing

Red Bull

Aug 2013 - Nov 2017
  • London, United Kingdom
  • Full Time
  • Working across the whole Culture Marketing Programme including events such as Red Bull Culture Clash, RBMA Sound System at Notting Hill Carnival, RBMA Revolutions In Sound, Red Bull Future Underground. Curating and Producing Artist specific events - Skepta Shutdown Pop up, Stormzy GSAP Launch, Julio Bashmore Album Launch, Little Simz Album Launch. Strategy and Day to Day management of Red Bull Studios. Project,Event Management and Event Producer on National Events Working with a range of artists on shows and projects including: A$AP Rocky, Skepta, Stormzy, Stefflon Don, Little Simz, Disclosure, Gorgon City, Jamie Woon, Flume, Spice, Charli XCX, Dizzee Rascal • Primarily managing Red Bull’s relationships and negotiations with artists and influencers • Working directly with Artists, Management and Labels to develop and execute creative concepts • Creating, Managing and Producing Innovative projects that highlight Red Bull as a positive and credible contributor to the UK Music Landscape • Working with the international artist team to identify artists with global potential and artists from other territories with UK appeal • Event producing and project managing national events as well as managing external agencies and production suppliers • Roll out of campaigns and social media with relevant in house teams and sourcing ticketing partners • Leading on artist bookings, negotiations and contracting for events - Notting Hill Carnival • Project lead for Red Bull Music Academy Activations within the UK • Managing Strategy and bookings for Red Bull Studios Planning National Business Plan and Music Marketing Strategy



BA (HONS) Communication and Media

Bournemouth University

Sep 2009 - Jun 2013
  • Bournemouth, United Kingdom