Melissa Hawkins
Available

Melissa Hawkins

Freelancer working with Brands, Agencies and Music ArtistsLondon, United Kingdom
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Melissa Hawkins
Available

Melissa Hawkins

Freelancer working with Brands, Agencies and Music ArtistsLondon, United Kingdom
About me
An all-round creative working across Project Management, Creative Production, Event Production and Creative Consulting for Brand and Artist campaigns and activations. With experience in house, at agencies and directly with festivals and artists my understanding of the demands of each stakeholder is thorough. Developing my skills and knowledge full time at Red Bull for over four years, enabled me to build expertise in disruptive marketing and innovative and immersive event production as well as establish a strong network in the creative and music industries. Being able to creatively develop campaign and activation ideas, as well as project manage and produce them has given me the capacity to have a 360 approach to a project. This has led me to work with global brands and artists in a freelance capacity. Interested in connecting with people and organisations who share my passion for innovative and immersive campaigns and projects.
Projects credited in
  • INTERNATIONAL WOOLMARK PRIZE 2020
    INTERNATIONAL WOOLMARK PRIZE 2020SUPERIMPOSE Begins another year working with @thewoolmarkcompany to deliver the International Woolmark Prize 2019 and announce the future of fashion.
  • Notting Hill Carnival with Red Bull Music
    Notting Hill Carnival with Red Bull MusicEverybody knows London’s biggest and loudest party is Notting Hill Carnival! Big carnival player Red Bull commissioned Fanatic to join them and photograph official content for their 2 days of events. Fanatic photographers spent the entire weekend grinning ear to ear whilst shooting this incredible event, the atmosphere is incomparable! All Images © Fanatic
  • STORMZY: HOMETOWN SPIRIT
    STORMZY: HOMETOWN SPIRITIn 2018, adidas Originals announced a new partnership with British grime artist Stormzy. SUPERIMPOSE was briefed to craft an overarching story, manifesto and activation for the partnership that would cement Stormzy’s place in the adidas Originals identity in an authentic, credible way. Our approach turned the lens back on where Stormzy was created – London – celebrating the real people, places and moments that made him who he is today.
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Work history
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    Project Manager, Event Producer, Creative Concepting and Artist LiaisonSelf-employed
    London, United KingdomFreelance
    Influencer Research & Consulting, #107, July 20 Event Producer & Project Manager, Superimpose. (IWP LFW 2020), Nov 19 – March 20 Producing and Project Managing the​ ​Woolmark IWP Presentation​, Awards and Runway show for London Fashion Week Event Producer, Warner Music Ashnikko Fan Experience , Dec 19 Creative Event Producing a​ ​fan experience for artist Ashnikko​ for 100 fans in her ‘Christmas Grotto’ theme. Project Manager, Three x COD Immersive Gaming Experience, Oct 19 Project Managing an​ ​Immersive Call of Duty Gaming Experience for Three​ to launch 5G Artist Liaison Manager, Lost Village Festival, June – Aug 18/19 Advancing 100+ artists for​ ​Lost Village Festival​.​ Main contact for artists, management and agents for approval on programming, organizing artist logistics, and preparing itineraries and information packs. Responsible for the entire artist liaison operation on site for all 7 stages. Event Producer + Project Manager, Red Bull Amaphiko, May 19 – Oct 19 Conceptualizing Creative Production, managing and producing an ​8 day Academy​ for Social Entrepreneurs with 150+ contributors and coaches. Artist Liaison,​ ​Beat Hotel Marrakech​,​ March 2019 Event Producer, Octagon/Frukt (Foot Locker + ibis hotels), Feb 19 – April 19 Project managing and activating for ​Foot Locker ​in store events across stores in Milan, Paris, Rotterdam, London and Liverpool. Event producing​ gigs in Ibis hotels​ across the UK with Tom Grennan. Artist Liaison​, ​Printworks​, ​Oct 18 – Feb 19 Cultural Concepting/Consultancy,​ ​The Midnight Club​,​ ​Feb 19 Consulting and concepting campaign ideas for an Adidas pitch. Project Manager & Event Producer, Superimpose (Adidas Originals), Sept 18 – Dec 18 Leading on the​ ​adidas Originals x #Merky Project.​ ​Working with Superimpose to creative concept a launch event for Adidas and Stormzy to introduce him as the new Global Brand Ambassador. Event Producing and Project Managing a full day activation across London, 4 surprise college visits and then an immersive live show. Working directly with the client and a production agency. Project Manager and Artist Liaison, Mixcloud, Sept 18 Managing Mixcloud’s involvement with​ ​W Hotels’ Wake Up Call Festival​ ​in Barcelona. Selecting and Contracting Artists and Music Industry Influencers to attend the festival in return for social support. Event & Artist Relations Manager, Notion Magazine Summer Party, The Troxy, July 18 Working with the Notion Magazine Founders to event manage their sold-out​ ​summer party for 2500 people​ at the Troxy, with performances from Anne-Marie, Ray BLK and Mø. Project Manager, Producer and Programmer,​ ​Soho Music Month​, ​Feb – July 18 Project Managing, Programming, Producing, Brand Partnerships for 20+ events in one month for Carnaby Street as part of the Mayors Month of Music in London. Live performances, panels, workshops, screenings and showcases. Event Manager,​ ​Red Bull Music Odyssey After Party,​ ​June 18 Project Manager, Event Producer & Artist Relations,​ ​Warm Street​, March 2018 Event Management and Talent Management for Nike #LDNR Campaign, Feb 2018 Working on behalf of Nike to lead their production company to produce a music workshop event with AJ Tracey x Radar Radio.
    Red Bull logo
    Red Bull logo
    Culture Marketing Manager Artist MarketingRed Bull
     - London, United KingdomFull Time
    Working across the whole Culture Marketing Programme including events such as Red Bull Culture Clash, RBMA Sound System at Notting Hill Carnival, RBMA Revolutions In Sound, Red Bull Future Underground. Curating and Producing Artist specific events - Skepta Shutdown Pop up, Stormzy GSAP Launch, Julio Bashmore Album Launch, Little Simz Album Launch. Strategy and Day to Day management of Red Bull Studios. Project,Event Management and Event Producer on National Events Working with a range of artists on shows and projects including: A$AP Rocky, Skepta, Stormzy, Stefflon Don, Little Simz, Disclosure, Gorgon City, Jamie Woon, Flume, Spice, Charli XCX, Dizzee Rascal • Primarily managing Red Bull’s relationships and negotiations with artists and influencers • Working directly with Artists, Management and Labels to develop and execute creative concepts • Creating, Managing and Producing Innovative projects that highlight Red Bull as a positive and credible contributor to the UK Music Landscape • Working with the international artist team to identify artists with global potential and artists from other territories with UK appeal • Event producing and project managing national events as well as managing external agencies and production suppliers • Roll out of campaigns and social media with relevant in house teams and sourcing ticketing partners • Leading on artist bookings, negotiations and contracting for events - Notting Hill Carnival • Project lead for Red Bull Music Academy Activations within the UK • Managing Strategy and bookings for Red Bull Studios Planning National Business Plan and Music Marketing Strategy
Skills
  • Events
  • Music
  • Culture Marketing
  • Music Marketing
  • Brand Experiential
  • Events Production
  • Project Management
  • Talent Management
  • Artist Booking
  • Creative Concepting
Education
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    B
    BA (HONS) Communication and MediaBournemouth University
     - Bournemouth, United Kingdom