A creative and innovative content specialist with over 10 years experience, both agency and client side. Currently creating world class content and experiences for some of the UK’s biggest brands.
I live and breathe social media and am passionate about keeping up-to-date with the mass of evolving changes in platforms, content and influencer marketing.
I am always looking to develop this expertise further, and am passionate about using it to up-skill my team, educate other departments and effectively implement it into client’s business strategies.
Projects credited in
- VCCPVCCP is an integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. With offices in London, Berlin, Prague, Madrid and Sydney, VCCP produces award-winning work for clients including O2, Comparethemarket.com, EasyJet, Asda, McLaren and Coors Light. Our in-house capabilities include; advertising, social media, search, media, digital, data, branding, internal comms, content, invention, event2
Work history
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Acting Content DirectorVCCP Kin
London, United KingdomFull Time
KEY RESPONSIBILITIES
• Work across multiple content briefs and oversee the team's work for brands such as:
• O2, Cadbury/Mondelez, easyJet, Virgin, MORE TH>N, Nationwide, Domino's.
• Manage a team of 5 content editors, mentoring and helping them develop their skills
• Lead on social/content campaign elements for clients, pitches and campaigns
• Go-to lead on campaigns which involve live streaming or experiential
• Collaborate with different teams and across partnership departments on briefs
• Manage day to day relationship with established social media platforms
• Present platform updates/innovations to whole partnership to ensure knowledge is shared to all
• Curate and compile daily “Editorial Eye” culture/social/digital/industry news round-up
• Head up the agency’s influencer offering
KEY SKILLS
• Comfortable working with platforms, identifying new functionalities and features
• Strong negotiation, presentation and relationship building skills
• Excellent written and verbal communicator
• Stakeholder management - ability to understand their needs and manage expectations
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Senior Content EditorVCCP Kin
- London, United KingdomFull Time
KEY RESPONSIBILITIES
• Go-to senior editorial/creative lead on social campaigns for clients, pitches and campaigns
• Concept, create and monitor innovative and engaging content across multiple platforms
• Oversee and advise on the community management for all client accounts
• Amplify team members content ideas and help them to develop further
• Develop best practice social media proposals
• Work alongside planning to input into strategy, content pillars, TOV and brand identity
• Work with wider creative department to develop and amplify editorial ideas
• Liaise with production department on video content and photographic shoots
• Run the daily "news room" activity to jump on potential reactive content opportunities
• Input into influencer lead campaigns
KEY SKILLS
• Always ensure editorial ideas are clearly communicated and built in to overall client plans
• Experience in managing and inspiring others on the team
• Confident in developing editorial ideas for clients and advising on social best practice
• Collaborate across account management, planning, creative, production
• Monitor trends and developments and identify opportunities for content or conversation
• Work with internal planning to produce regular social media/content performance reports
• Pitch to sell in ideas to high level management client teams and also the wider agency,
• Review performance data across channels and review content streams according to results
• Think outside box and create engaging content with budget limitations
• Passion for new digital trends and a love for all things social
• Seek new ways to creatively engage communities
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Skills
- Social Media
- Content
- Influencer Marketing
- Experiential
- Live Streaming
- Social Platforms
- Thought Leadership
- Pitching
- Social Copywriting
- Art Directing
Education
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Award in Digital CopywritingThe Institute of Direct & Digital Marketing (IDM)
- London, United Kingdom
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Professional Certificate in Social Media (cert SocmThe Institute of Direct & Digital Marketing (IDM)
- London, United Kingdom
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