Producing valuable and influential visual content makes me tick. Specialise in content strategy and experiential creative geared towards Millennial and Gen Z customers. Experienced in developing multi-channel communications and email/CRM strategy optimised for conversion, plus producing and editing digital content for social media platforms using the Adobe Creative Suite.
My content writing and editorial work has been published on Refinery29, Time Out London, Philippine Daily Inquirer, The Huffington Post and Thought Catalog amongst others. Long-listed for the Penguin Random House #Merky Books New Writers' Prize 2021.
Projects
- YKK | SS21 CollectionGlobally known for their zip fastening range - with street culture cred cemented by Andre 3000 rapping "YKK on yo' zipper" on Outkast's iconic 2001 hit "So Fresh, So Clean" - YKK release beautifully designed, high quality products featured on clothes around the world. Under MLKD Creative, in partnership with Karen D'Arcangelo, we art directed and produced a visual series for YKK's Spring Summer 2021 zip collection. The series was showcased on Instagram in September 2020.
- Virginutty | CBD Moisturiser 2020Creative direction and production for Virginutty - a sustainable Philippine vegan skincare brand based in London. We focused on creating a sense of ritual, sensuality and community for Virginutty's new cbd-based coconut oil moisturiser. We opted for natural textures and earth colours in the styling and set design to amplify the product's natural ingredients of coconut and hemp leaf. www.virginutty.co.uk / instagram.com/virginutty
- Adobe Stock | MultilocalismExplored the theme of Multilocalism in partnership with Adobe: the theory that technology and travel are turning the world into a global, interconnected village. For someone like me, whose heritage and upbringing blurs between cultures and continents, the question you're asked shouldn't be “where are you from?” but rather, “where are you local to?” I loved this brief from Adobe, as I was able to visually translate my own ideas of home, identity and multilocalism. Final assets created using Ado
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Projects credited in
- Zippy Lippy: Pins Artist x YKK, Event VideoLondon based artist PINS collaborated with renowned Japanese fashion brand YKK, creating an interactive installation in YKK's flagship store in East London. To celebrate this installation we organised a launch party in the store. As part of the PINSpired team with Carlos Salvador, I co-produced the event and produced the video with videographer Melissa Legarda and editor Matthew Kaltenborn.
Work history
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CRM & Communications OfficerMiddlesex University
London, United KingdomFull Time
CRM management and execution for prospective student journey. Since joining, enquirer email open rates have increased by +5% through design and content improvements, with a +2% event bookings increase through combined SMS, email and telephone campaigns.
Recent wins include a +4,423% increase in Open Day bookings for Feb 2019 with tripled viewer retention (73k vs 23k in Oct 2018) after producing a dynamic conversion video in collaboration with students and the social team.
Direct involvement with #MadeItToMDX, a 2018 applicant digital and print campaign that reached over 3 million unique individuals with a 93% clickthrough rate. The campaign has recently been nominated for a Heist award.
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Social Media Manager(Various)
London, United KingdomFreelance
Content strategy, management and video production for individuals, brands and corporate clients on a freelance basis. Organic growth of online communities through authentic engagement and quality content, specifically on Instagram. Creative collaborations on my personal travel accounts have included clients such as Adobe, Converse, The Telegraph Travel and innocent drinks.
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Skills
- Photography
- Marketing
- Videography
- Strategy
- Digital Production
- Public Relations
- Content Editing
- Photo Editing
- CRM Campaigns
- Social Media Management
Education
Awards
SomewhereTo_ CertificationLivity
Successfully pitched for 2 years of free creative studio space in Tottenham Hale on behalf of Paper Tank Studios, sponsored by the Big Lotto Fund.
"This SomewhereTo_ certificate awarded by Sam Conniff, Chairman of Livity Ltd UK, shows that Melissa Legarda Alcantara has successfully completed a project with somewhereto_, demonstrating her ability to network, negotiate, plan, work hard and communicate effectively."
somewhereto_ helps young people across the UK access free space to make their ideas happen and realise their potential. Completing a somewhereto_ develops initiative and problem-solving skills that can be applied to many future challenges and opportunities.