I’m passionate about producing meaningful and impactful content, and understanding the role that the digital landscape plays in our daily lives. I run a small-scale sustainable coconut oil business in partnership with fair trade suppliers who protect the welfare of coconut farmers and their families across the Philippines. I launched a travel blog in 2015 and developed a decent following specifically on Instagram, which since opened up the world of collaborating with international travel, tourism, consumer and luxury brands. This, alongside my current work, producing content and managing the undergraduate recruitment comms and CRM at Middlesex University, has given me a rich and immersive understanding of the way millennials and gen Z particularly consume content and value authenticity above all else. Always interested in London and UK-based freelance projects, please get in touch for my rates and availability.Locked Pro Plan feature
CRM management and execution for prospective student journey. Since joining, enquirer email open rates have increased by +5% through design and content improvements, with a +2% event bookings increase through combined SMS, email and telephone campaigns. Recent wins include a +4,423% increase in Open Day bookings for Feb 2019 with tripled viewer retention (73k vs 23k in Oct 2018) after producing a dynamic conversion video in collaboration with students and the social team. Direct involvement with #MadeItToMDX, a 2018 applicant digital and print campaign that reached over 3 million unique individuals with a 93% clickthrough rate. The campaign has recently been nominated for a Heist award.
Content strategy, management and video production for individuals, brands and corporate clients on a freelance basis. Organic growth of online communities through authentic engagement and quality content, specifically on Instagram. Creative collaborations on my personal travel accounts have included clients such as Adobe, Converse, The Telegraph Travel and innocent drinks.
I have been a freelance journalist since 2014, writing for a range of news and consumer publications, primarily about travel, fashion, food and business. My work is published in Refinery29, Time Out London, Philippine Daily Inquirer, and The Huffington Post amongst others. Since 2014 I have held the UK column for international online news site, Inquirer.net, covering Philippine-British relations. I cover a range of topics including business, politics, travel, food and art. Inquirer.net has an international reach of over 5 million readers. globalnation.inquirer.net/byline/melissa-legarda-alcantara
I edited and commissioned film articles for SineScreen (sinescreen.com), an international film festival magazine launched in conjunction with the World Premieres Film Festival Philippines (www.wpff.ph). For two years, I led an in-house team of six creatives to create and publish four issues of a magazine within a two-month deadline. We circulated over 8,000 copies of our magazine to an international film audience. My editorial duties involved a significant amount of PR and liaising with/reaching out to filmmakers and those in the industry for interview. I maintained the wellbeing of the magazine on a daily basis, including overseeing creative layout, writing and commissioning international contributors, website management, and art direction. During the film festivals I interviewed directors, actors, producers, and a number of other people in the film industry, both on live TV and on the red carpet, on behalf of the magazine. Since 2015, the magazine has been distributed across Asia, Europe, and in California, during the American Film Market in Santa Monica. Under my editorial initiative we released 8 issues of the magazine.
I was the Media Editor at the Film Development Council of the Philippines (FDCP), a government arts and cinema council in Manila, for 2 years. I attended international film events as a representative of FDCP, including the MIA (Rome) and AFM (Los Angeles). Under FDCP, I founded SineScreen Magazine (sinescreen.com), launched in conjunction with the World Premieres Film Festival Philippines (www.wpff.ph), an international film festival on the rise in Asia. Daily duties included coordinating a team of 6 creatives and feeding back to senior management. As was part of the festival organisational and screening committees, I liaised directly with filmmakers and their agencies, and led various teams including creatives (12 people), press relations (4 people), and volunteers (25 people). I further co-led events planning for the annual International Film Conference (www.ifx.ph), and arranged monthly screenings and events at the Cinematheque Centre Manila, the city's cultural film hub, which is operated and sponsored by FDCP.
First Class Honours in English and Comparative Literature
10 GCSEs, 3 A-Levels
Successfully pitched for 2 years of free creative studio space in Tottenham Hale on behalf of Paper Tank Studios, sponsored by the Big Lotto Fund. "This SomewhereTo_ certificate awarded by Sam Conniff, Chairman of Livity Ltd UK, shows that Melissa Legarda Alcantara has successfully completed a project with somewhereto_, demonstrating her ability to network, negotiate, plan, work hard and communicate effectively." somewhereto_ helps young people across the UK access free space to make their ideas happen and realise their potential. Completing a somewhereto_ develops initiative and problem-solving skills that can be applied to many future challenges and opportunities.