Projects credited in
- Eat Your FeedChallenge Knorr, the UK’s number one stock brand, gave AnalogFolk the challenge to make their products relevant to younger families and more adventurous cooks. To dial up the emotion of the brand, Knorr launched an omnichannel brand campaign which focused on ‘the joy of everyday discovery’. AnalogFolk realised that this audience did not have to be told what they should discover everyday, instead they needed to be reminded of the great experiences they have had in the past. They have travelled and adventured, they have enjoyed nice meals and drinks with friends. They are living a rich life and they share their experiences on social media. Solution Our idea is Eat Your Feed. A tool that analyses your Instagram feed, and serves up a personalised selection of recipes, based on the experiences you've had. The solution taps into an existing audience behaviour: capturing and sharing adventures on Instagram. Whether it’s hiking Machu Picchu, rocking out at Wilderness with the kids, or eating your way through the latest pop ups, Eat Your Feed will match exciting new meals ideas to your memories.2
Skills
- Digital Production
- Web Production
- Project Management
- Campaign Management
- UX Design
- Design Build
- Digital Transformation